By: Adnan Arnautlija
ENROLLMENT OF XXIII GENERATION OF LSPR IN BELGRADE IS OPEN
The only licensed public affairs education program in Serbia, LSPR, is recognized by the Institute of Training and Occupational Learning (ITOL), the National Union of Journalists (NUJ) and the Continuing Professional Development (CPD).
Lectures begin on 28b October and last until 5 December 2017. The focus of the LSPR program during this period will be to create communication campaigns, brand management, overcoming and reducing communication risks, improving reputation, communication with stakeholders, and creating a comprehensive communication strategy.
Take your career in your hands, keep up to date with trends and consult with professionals in the world of communication!
Take advantage of the early-bird registration for LSPR program and apply by 31 August, and get a 20% discount.
For more information contact Represent Communications via e-mail lspr@represent.rs or by phone at 011/7152-500.
HAVAS POSTS SLUGGISH REVENUE GROWTH AMID INDUSTRY-WIDE SLOWDOWN
Havas reported a 1.9% revenue increase in the first half of 2017, down from 5.2% 12 months earlier, reflecting the industry-wide squeeze on ad spend.
The holding company’s organic growth took a hit in the first half of this year, with Havas posting an organic growth decrease of 0.4%, down from last year’s 3% increase during the same period.
In a statement, chief executive of Havas Yannick Bolloré pegged the overall global slowdown on a number of factors.
“Although the Group’s momentum is positive, Havas’ financial performance in the first half of 2017 suffered a slowdown which affected the industry as a whole and led to revenue and profitability below our expectations,” he said.
GAME OF THRONES ROLLS OUT AR CAMERA EFFECT ON FACEBOOK
Ahead of its season 7 finale, Game of Thrones (GOT) have rolled out an augmented reality (AR) camera effect exclusively on Facebook.
Fans can transform themselves into Night Kings, a character in GOT who turns dead, alive by his touch, through the AR effect.
The filter was conceptualized by visual effects studio The Mill.
The camera effect also gives fan a sneak peek at ‘The Army of the Dead,’ a never-before-heard song from the series’ by Emmy-nominated composer, Ramin Djawadi ahead of the full version being aired during the finale.
AMAZON INVITES YOUTUBERS TO GET INVOLVED IN ITS INFLUENCER PROGRAM
Amazon has opened up a self-service tool for YouTube influencers to join its highly-vetted Influencer Program.
The web giant, which has been touted as a possible “third force” against the Google and Facebook duopoly by WPP boss Sir Martin Sorrell, quietly brought the Influencer Program out of a closed beta last Thursday, allowing YouTubers to put themselves forward for consideration.
This way of working is commission based, so when customers purchase products suggested by an influencer, the YouTuber will earn a commission on qualifying products.
This is a clear play from Amazon to boost sales by inserting itself into the influencer ecosystem, but it remains to be seen if influencers will jump on board.
THE HIGHLY-ANTICIPATED MATCH MAYWEATHER-MCGREGOR FAILS TO SELL OUT
More than 5,000 seats remained empty at the super-fight between Floyd Mayweather and Conor McGregor. According to official figures a total of 14,623 people watched on from Las Vegas’ T-Mobile Arena as Mayweather extended his flawless professional career to 50 fights unbeaten by stopping McGregor in the 10th round.
The match has been dubbed in the media as the money-match, with huge figures surrounding it on all sides. It is still unknown how much ad revenue the match has brought, but before the match it was expected it would become one of the most lucrative events in sporting history.
Despite the empty seats in the arena, the organizers certainly aren’t suffering, as the pay-per-view buys in the US alone for people watching the match from their home was projected to bring close to $5 million, regardless of the hefty price of $99.95.
