Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
EMILY ISOVITSCH JOINS EPICA AWARDS
Emily Isovitsch has become North American Sales Director of the Epica Awards. Isovitsch is a true awards expert: she was previously executive director of the CLIO Awards and spent nine years as managing director of The One Club. Among her other achievements, she managed, planned and produced The One Show Awards ceremony and was executive producer for the annual diversity job fair and Creative Week NYC.
She commented: “I’m excited to join the Epica team in their 30th year. Their dedication to an unbiased jury is unparalleled in the industry and I look forward to helping them have their best year yet.”
Epica’s Global Sales Director Joe Brooks said: “Emily’s depth of experience makes her a valuable addition to the team. She’ll be an asset to the Epica brand as we continue to raise our profile in the United States.”
Isovitsch is also a dedicated yoga instructor, which helps her maintain a stress-free attitude during busy awards periods.
INSTAGRAM’S MOST-LIKED PICTURE IS A COCA-COLA AD WITH SELENA GOMEZ
Congratulations are in order to the current queen of pop Selena Gomez for becoming the new queen of Instagram. She has the most-liked picture on the platform. The picture, however, isn’t a seductive selfie or a candid backstage picture, but is actually an ad for Coca-Cola.
Fans doubled tapped a picture of Gomez holding a Coca-Cola bottle that has lyrics from her song “Me & the Rhythm” on the bottle’s label more than 4 million times since it was posted two weeks ago. “When your lyrics are on the bottle,” the caption reads, although it’s missing a disclaimer that it’s an #ad.
Coca-Cola didn’t immediately respond for comment about the exciting news.
EUBEA 2016 ANNOUNCES ITS JURY
EuBea – the European Best Event Awards – has announced the Jury panel of its 11th edition, which will take place next October, from 13 to 15, in Saint Petersburg. As one of the main feature of the Award, jurors have been selected among representatives of top corporate companies with EMEA responsibilities and members of European national event agencies associations on the base of their achievements. Together they will choose and award the best European events of the year. Agencies will have time to submit their entries to the Jury until July 31st on www.eubeafestival.com.
Gerd de Bruycker, Marketing Director Northern Europe, Head of Event Marketing EMEA of Cisco, will chair the Jury composed by: Rocio Almodovar Boal from Coca-Cola; Bertrand Biard from the Association of French Event Communication Agencies Lévénement; Paulo Campos Costa from EDP; Roeslan Danoekoesoemo from Heineken International; Alain De Greef from BNP Paribas Fortis; Luca Favetta, Global Event Marketing Expert; Andrea Faflíková from The LEGO Group; Belén Fierro from Airbus Group; Cristiano Fiorio from Fiat Chrysler Automobiles S.p.A.; Elling Hamso from Event ROI Institute; Carlo Hermes, Global Event Marketing Expert; Maayke Könemann from ING Wholesale Banking; Michael Müller from Samsung; Alegra O’Hare from adidas; Daniele Penna from UniCredit; Beate Schlegel from Siemens AG; Maarten Schram from LiveCom Alliance; Rolf Schumann from Skoda Auto a.s.; Rudolf Sommer from EnBW and Watt – Sales & Solutions Ltd.; Klaus Span from IBM Power Systems EMEA; Jenny Ström from Swedbank; Sven Theobald from Bayer; Alison Williams from L’Oréal Professional Products; Detlef Wintzen from FAMAB Association.
Judging will consist of two rounds of voting. Both in the first and second rounds of voting, projects will be judged according to four technical criteria: creativity, weighted 40%; execution (direction, staging, design, audio/video/lights production), weighted 20%; channel strategy (consumer engagement through all the different channels), weighted 10%, effectiveness (results achieved in terms of awareness, press returns, consumer engagement, etc.), weighted 30%.
A separate Jury, composed by representatives of EuBea media partners, will gather to evaluate the shortlisted events and assign one Press Award.
WPP’S GREY SET TO ACQUIRE CONTROLLING STAKE IN CHINA’S EASYCOM
WPP’s Grey Group is set for a significant expansion into China after agreeing to acquire a majority stake in Easycom, a Shanghai-based social marketing agency.
Founded in 2006 Easycom employs a staff of over 40 specialising in a number of key disciplines including key opinion leader management, social content creation and campaign management, social to offline event activation, media relations and crisis management.
Key clients for the newly acquired agency include leading global brands such as L’Oreal, LVMH, Philips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty and China Merchants Bank.
IPA BELLWETHER PREDICTS FIRST FALL IN AD SPEND SINCE 2013 AS BLACK BREXIT CLOUD DESCENDS
For the first time since 2013, the IPA Bellwether report is predicting a fall in adspend in UK and has significantly downgraded its forecasts for 2017 as a direct result of the wavering confidence and wider uncertainty caused by the UK’s decision to leave the EU.
Before the second-quarter, Bellwether had predicted +3.3 per cent and +2.7 per cent growth for 2016 and 2017 respectively. Now, that has been revised and a fall to -0.2 per cent for 2016 and -1.3 per cent for 2017 is expected. Warnings of such a drop were apparent in the immediate aftermath of the referendum when agencies told The Drum that their clients were already either pausing or pulling ad spend.
SIEMENS AG TAPS R/GA LONDON FOR TRANSFORMATIVE GLOBAL REBRAND
Siemens AG has adopted the talents of R/GA London, retaining it as lead agency to co-create its global employer rebranding strategy and activation.
The agency, which is to open a Berlin office later this year, will be looking to transform the firm, tasked with redefining company’s employer brand to “inspire the next generation of engineering genius both internally and externally”.
R/GA London has begun to define a strategic positioning that will be globally activated over the coming months in Siemen’s key markets including; the US, China, India, UK, Brazil, Germany and the UAE.