Drugi jezik na kojem je dostupan ovaj članak: Bosnian
EKREM DUPANOVIĆ IN THE JURY OF HUNGARIAN HIPNÓZIS ADVERTISING FESTIVAL
The leading Hungarian advertising magazine Kreativ started with the organization of this year’s Hipnózis Ad Festival.
Kreativ magazine is a member of the Epica jury and Hipnózis Ad Festival is a licensed partner of Epica Awards.
Hipnózis is the most respected and oldest advertising festival in Hungary. It’s unique in that the works by Hungarian creatives are judged by an international jury consisting of editors and journalists.
President of the jury is Mark Tungate, editor of Epica Awards, and among the members of the jury, which is in the process of constitution, is Ekrem Dupanović, Editor in Chief of Media Marketing.
FACEBOOK INTRODUCING A CHANGE THAT NO ONE WILL LIKE
Facebook will introduce a novelty into their Messenger app, one that certainly no one will like. A document has leaked to the public which shows that Facebook will serve ads during conversations on Messenger.
TV N1 says that implementation of this method of advertising could come over the next few months.
Ads will be served directly in the chat windows, but only into already started conversations.
This move is explained by the desire of Facebook to make Messenger the primary tool with which customers will interact with advertisers and sellers of services.
IAB LOOKS TO DEMYSTIFY LOCATION DATA FOR PUBLISHERS
As the publishing and marketing industries grapple with how to best monetize on mobile, there are a lot of variables that could affect how well they do. The Interactive Advertising Bureau, along with its Mobile Marketing Center of Excellence, released the IAB Mobile Location Data Guide for Publishers.
“Location data has extraordinary value for both publishers and advertisers,” said Anna Bager, senior VP and general manager of mobile & video at IAB, in an email. “Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016.” “Our publisher members expressed a need for a guide that outlines not only why location data is important from an incremental revenue perspective, but how to actually leverage it in practice to enhance their advertising products and increase the value of their inventory.”
Ms. Bager said that though the intricacies of location data can be difficult to initially understand, there are some “low-hanging fruits” that publishers should be familiar with, including gaining a better understanding of mobile audiences — which can be used to deliver more relevant content experiences to consumers, enhancing their mobile inventory either through their own first-party data or through third-party location data providers, and providing online-to-offline sales attribution insights to advertisers to show how ad campaigns affected foot traffic to physical stores.
WHY AGENCY CREATIVES ARE FLOCKING TO MOBILE WORLD CONGRESS
With smartphones and tablets now at the center of the marketing world, Mobile World Congress has become a major draw for Madison Avenue’s top creative shops that are looking to learn about the nitty-gritty world of mobile technology and how people are using multiple devices.
Roughly 100,000 people plan to attend Mobile World Congress in Barcelona, Spain, this year, up from 93,000 last year. WPP chief Martin Sorrell and Starcom Mediavest Group’s chief revenue officer Laura Desmond are among a handful of keynote speakers who will talk about how mobile is shaping the media and advertising industries.
But the tech-heavy event is also attracting more creative folks who are increasingly making campaigns designed to be viewed on multiple screens.
Barcelona’s famous Gaudi architecture and art community are also proof that the creative inspiration in Barcelona is everywhere.
McCann for example is sending more than 50 staffers to Mobile World Congress across all of the agency’s offices. They are also creating custom tours for clients, helping brands navigate the show floor, and will host a series of panels with brands including Coca-Cola and Nestle. (AdWeek)
72ANDSUNNY CREATED A POWERFUL ANGEL LOGO TO REPRESENT L.A.’S BID FOR OLYMPICS 2024
Los Angeles leverages its name as the “City of Angels” in the new logo for its bid to host the Summer Olympics in 2024. 72andSunny created the symbol, a muscular, athletic winged figure lit by the sun’s rays, as well as this film announcing the bid, in which it portrays itself as a “city of optimism that is constantly reinventing itself” and highlights its multicultural communities.
The agency also created the bid’s official website and promotional films, while design firm Bruce Mau Design is responsible for L.A. 2024’s visual identity system and graphics package.
72andSunny has ties to the Olympics bid committee, whose marketing director is Matt Rohmer, a former brand director at the agency. According to 72andSunny, along with other shops working with L.A. 2024 on other aspects of the bid, it was invited to participate in the logo design pitch based on an ongoing relationship with the City of L.A., for which the agency has previously done work.
The IOC’s final vote on the 2024 Olympics, a contest between L.A., Paris, Rome and Budapest, takes place in Lima, Peru in September 2017. (Creativity)
PEPSI PREPARING EMOJI LABELS AND CANS FOR THIS SUMMER
Coca-Cola famously did its names on bottles. Now, it’s Pepsi’s turn to execute a big, fun packaging idea—with a “PepsiMoji” campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans.
A Pepsi rep confirmed the “Say It with Pepsi” campaign to Adweek, and said the emojis will be featured on packaging across the brand’s portfolio of drinks—regular, MAX and diet/light.
The PepsiCo Design & Innovation Center created hundreds of PepsiMoji designs, to be used both globally and tailored for local markets. The PepsiMojis first appeared last summer in Canada, which did a summer and holiday program around them. They have also rolled out to other markets including Russia, Thailand and Pakistan, with more to come soon. They will reach the U.S. in the summer.
All of the designs use Pepsi’s circle globe shape and the colors of blue, red and white, creating a universal language system proprietary to the brand. (AdWeek)