By: Adnan Arnautlija
EIGHTH YEAR OF BUSINESS CAFÉ – BOTH INFLUENCE AND PROFIT
Do we want both profit and influence, joy and fulfillment from our work? This is the theme of the upcoming Business Cafe in Zagreb, to be held at the Academia Hotel on 25 January, at 18:00hrs.
The guests will be prominent entrepreneurs: Nenad Bakic, a serial entrepreneur, investor, blogger, founder of the portal Moj posao, the man behind the Croatian Makers movement and a symbol of STEM revolution in schools; Gordana Deranja, recently declared one of the ten most powerful women of Croatian business, the first woman president of the Croatian Association of Employers and the head of Tehnomont company; and Vedrana Džanić, a serial entrepreneur and owner of the chain of kindergartens Čigra.
Audience can also expect surprise guests, valuable gifts such as wellness holiday at the Hotel Atlantida in Rogaška, a series of workshops and business consultations and other contents. One more novelty will be the networking table with a networking game to further boost new acquaintances and increase business opportunities.
Ticket price is 200 HRK, and registration can be made at [email protected]
All information and details are available at www.businesscafe.info
HOWTOWOW: IT’S TIME FOR DIGITAL INNOVATIONS!
To make it easier for you to face the growing complexity of the digital and communications sector, HURA has prepared for you in February the HOWtoWOW workshop on Digital Innovation.
Innovations are often viewed as aha! moments in which the bulb just lights up above our head, and the brilliant idea for a new digital campaign is there. In reality, innovations are carefully driven processes in which agencies and clients work together to achieve the desired innovative solution.
The process of digital innovations at MediaMonks, based on the design thinking principles, will be presented to participants at the next HOWtoWOW workshop by Jon Biggs and Matthijs Leendertse. It is made up of several important stages that ultimately lead to an innovative digital campaign. Initially based on analysis and understanding of the context of innovation, KPIs, research, and operational and performance constraints (budget, organizational or technological capabilities), this process does not end with the materialization of ideas, but continues with managing results and continuous optimizing of the digital campaign.
All those in digital who want to offer their clients something more than classic Facebook campaigns and banners should save the date 6 February 2018, and apply to the HOWtoWOW workshop Digital innovation process.
EFFIE EFFICIENCY DAY
Effie Slovenia’s organizers are preparing the Effie Efficiency Day seminar on 21 March, which will be held at Hotel Slon, Ljubljana, from 8:30 to 12:30hrs.
Don’t miss three great lectures on advertising effectiveness, in which you will learn from renowned international and Slovenian experts. The first 50 registrations are available at a very affordable price.
Lecturers will be: Les Binet, Head of Efficiency, Adam&Eve DDB, co-author of numerous studies on marketing efficiency, Mona Opran, Operations Director SEE, Centrade-Cheil, multiple Euro Effie Jury member; Ana Ivandic, Creative Director, Innovatif; Petra Čadež, Marketing Director for delicacy spreads at Droga Kolinska / Atlantic Grupa.
CAUTION, FRESH GRAPHICS! #1: KATJA FELLE
TAM-TAM continues with their Street Gallery project in Ljubljana. These days they opened a new exhibition, the Osavremeni goblen by Katja Felle. The exhibition will be open until 5 February 2018 in Vegova Street.
In her art, Katja Felle focuses on researching images from the media world, popular culture, music, film industry and photography. She is interested in flaws in communication that arise from the transfer of information through various media mediators, which she then transforms into images, computer graphics and drawings.
Lately she has been devoted to making tapestries with which she is trying to resurrect and reflect the application of old handicraft embroidery skills in contemporary time, as the formal structure of the tapestry resembles the rigidity of computer graphics and raster prints. The three tapestries under the joint title Osavremeni goblen (The Contemporary Tapestry) is based on the difficulty of recognizing a poster, as she refreshes the old tapestries she found with modern computer icons and other commonly known characters and images from the digital eco system.
PIAF AWARDS LAUNCHED FOR 2018
The 9th edition of the International festival PIAF has just announced its Call for Entries. The competition will once again rely on a great jury, chaired this year by the 7th best creative in the world according to the Big Won rankings – the Swedish Björn Stahl. The novelty this year will be the conference held on May 30th under the name Communication Summit.
Interested parties can take advantage of the special reduced price for entries until February 4th. After that and until the deadline on March 30th, standard rates apply. The jury will first decide online on the shortlists, which PIAF will publish in the first half of May. The actual judging, aka the decision-making on which entries will get an award, will take place right before the Award Ceremony on May 28th and 29th.
Find out more about the conference at www.communicationsummit.cz.
