PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Eight years of Business Cafe; HOWtoWOW workshop in February; Effie Efficiency Day; TAM-TAM’s Street gallery presents new exhibition…

At the next HOWtoWOW workshops, participants will be introduced to design thinking principles by Jon Biggs and Matthijs Leendertse from MediaMonks

18/01/2018
in News
4 min read
24 Hours: Eight years of Business Cafe; HOWtoWOW workshop in February; Effie Efficiency Day; TAM-TAM’s Street gallery presents new exhibition... 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

EIGHTH YEAR OF BUSINESS CAFÉ – BOTH INFLUENCE AND PROFIT

Do we want both profit and influence, joy and fulfillment from our work? This is the theme of the upcoming Business Cafe in Zagreb, to be held at the Academia Hotel on 25 January, at 18:00hrs.

The guests will be prominent entrepreneurs: Nenad Bakic, a serial entrepreneur, investor, blogger, founder of the portal Moj posao, the man behind the Croatian Makers movement and a symbol of STEM revolution in schools; Gordana Deranja, recently declared one of the ten most powerful women of Croatian business, the first woman president of the Croatian Association of Employers and the head of Tehnomont company; and Vedrana Džanić, a serial entrepreneur and owner of the chain of kindergartens Čigra.

Audience can also expect surprise guests, valuable gifts such as wellness holiday at the Hotel Atlantida in Rogaška, a series of workshops and business consultations and other contents. One more novelty will be the networking table with a networking game to further boost new acquaintances and increase business opportunities.

Ticket price is 200 HRK, and registration can be made at info@zaokret.com

All information and details are available at www.businesscafe.info

HOWTOWOW: IT’S TIME FOR DIGITAL INNOVATIONS!

24 Sata: Osam godina Business Cafea; HOWtoWOW radionica u veljači; Effie dan efikasnosti; TAM-TAM-ova Ulična galerija donosi novu izložbu... 2

To make it easier for you to face the growing complexity of the digital and communications sector, HURA has prepared for you in February the HOWtoWOW workshop on Digital Innovation.

Innovations are often viewed as aha! moments in which the bulb just lights up above our head, and the brilliant idea for a new digital campaign is there. In reality, innovations are carefully driven processes in which agencies and clients work together to achieve the desired innovative solution.

The process of digital innovations at MediaMonks, based on the design thinking principles, will be presented to participants at the next HOWtoWOW workshop by Jon Biggs and Matthijs Leendertse. It is made up of several important stages that ultimately lead to an innovative digital campaign. Initially based on analysis and understanding of the context of innovation, KPIs, research, and operational and performance constraints (budget, organizational or technological capabilities), this process does not end with the materialization of ideas, but continues with managing results and continuous optimizing of the digital campaign.

All those in digital who want to offer their clients something more than classic Facebook campaigns and banners should save the date 6 February 2018, and apply to the HOWtoWOW workshop Digital innovation process.

EFFIE EFFICIENCY DAY

24 Sata: Osam godina Business Cafea; HOWtoWOW radionica u veljači; Effie dan efikasnosti; TAM-TAM-ova Ulična galerija donosi novu izložbu... 1

Effie Slovenia’s organizers are preparing the Effie Efficiency Day seminar on 21 March, which will be held at Hotel Slon, Ljubljana, from 8:30 to 12:30hrs.

Don’t miss three great lectures on advertising effectiveness, in which you will learn from renowned international and Slovenian experts. The first 50 registrations are available at a very affordable price.

Lecturers will be: Les Binet, Head of Efficiency, Adam&Eve DDB, co-author of numerous studies on marketing efficiency, Mona Opran, Operations Director SEE, Centrade-Cheil, multiple Euro Effie Jury member; Ana Ivandic, Creative Director, Innovatif; Petra Čadež, Marketing Director for delicacy spreads at Droga Kolinska / Atlantic Grupa.

CAUTION, FRESH GRAPHICS! #1: KATJA FELLE

24 Sata: Osam godina Business Cafea; HOWtoWOW radionica u veljači; Effie dan efikasnosti; TAM-TAM-ova Ulična galerija donosi novu izložbu... 3

TAM-TAM continues with their Street Gallery project in Ljubljana. These days they opened a new exhibition, the Osavremeni goblen by Katja Felle. The exhibition will be open until 5 February 2018 in Vegova Street.

In her art, Katja Felle focuses on researching images from the media world, popular culture, music, film industry and photography. She is interested in flaws in communication that arise from the transfer of information through various media mediators, which she then transforms into images, computer graphics and drawings.

Lately she has been devoted to making tapestries with which she is trying to resurrect and reflect the application of old handicraft embroidery skills in contemporary time, as the formal structure of the tapestry resembles the rigidity of computer graphics and raster prints. The three tapestries under the joint title Osavremeni goblen (The Contemporary Tapestry) is based on the difficulty of recognizing a poster, as she refreshes the old tapestries she found with modern computer icons and other commonly known characters and images from the digital eco system.

PIAF AWARDS LAUNCHED FOR 2018

24 Sata: Osam godina Business Cafea; HOWtoWOW radionica u veljači; Effie dan efikasnosti; TAM-TAM-ova Ulična galerija donosi novu izložbu... 4

The 9th edition of the International festival PIAF has just announced its Call for Entries. The competition will once again rely on a great jury, chaired this year by the 7th best creative in the world according to the Big Won rankings – the Swedish Björn Stahl. The novelty this year will be the conference held on May 30th under the name Communication Summit.

Interested parties can take advantage of the special reduced price for entries until February 4th. After that and until the deadline on March 30th, standard rates apply. The jury will first decide online on the shortlists, which PIAF will publish in the first half of May. The actual judging, aka the decision-making on which entries will get an award, will take place right before the Award Ceremony on May 28th and 29th.

Find out more about the conference at www.communicationsummit.cz.

Tags: Business CaféEffieHOWtoWOWPIAFTam-Tam
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