Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
EFFIE CROATIA AWARDS 2018 ANNOUNCE JURY
Entries for Effie Croatia Awards are underway, to celebrate the effectiveness of marketing communications. Winners will be decided by a jury led by Ivan Šuvar, Director of Marketing and Consumer Excellence at Zagrebačka Pivovara, the winner of the last year’s Grand Prix prize for the project Scratch for a Reason. Along with him, some of the best and most experienced marketing experts in Croatia will come from the ranks of advertisers and agencies to judge the contest: Vesna Vlahović-Dašić (Coca-Cola Adria), Nina Pentek (Erste & Steiermärkische Bank), Norman Mueller (Huawei Technologies), Branka Bajt (Hrvatski Telekom), Darko Pejnović (Pliva), Filip Rabuzin (Heineken Hrvatska), Vladimir Gnjidić (METRO Cash & Carry), Dino Bijač (Adria Snack Company), Zvonimir Seki (Jamnica), Krešimir Renzo Prosoli (Real grupa), Mario Lovrić (Universal McCann), Marko Matejčić (MediaCom), Eva Renner (Dentsu Aegis Network), Dinko Brčić (BBDO Zagreb), Dina Dretvić (Imago Ogilvy), Ivan Tanić (Bruketa&Žinić&Grey), Vanja Šebek (Dibs), Vanja Bertalan (web.burza) and Ante Šalinović (Ipsos Adria).
Entries are open until 22 February 2018, and detailed instructions on registration and participation are available on the official website effie.hr
27. SOF: REVIEW OF SLOVENIAN AND REGIONAL ADVERTISING HARVEST
The first speakers of the 27th Slovenian Advertising Festival (SOF), which will be held in Portorož (Slovenia) on 12 and 13 April 2018, have been announced.
On Thursday, 12 April 2018, first to take the festival stage at the Kempinski Palace Hotel will be representatives of Yin + Young, Domen Husu, creative director and partner, and Samo Muhič, art director and partner. This duo is preparing a review of the Slovenian advertising industry harvest for the participants.
The B-report, which will be presented by the Marketing magazine for the third consecutive year, will present the award-winning works from the countries of former Yugoslavia. The most successful works will be presented by Simona Kruhar Gaberšček, Executive Editor of Marketing Magazine.
APPLICATIONS OPEN FOR EUROPEAN ADVERTISING CERTIFICATE
The European Advertising Certificate (EAC) is a preparatory online course aimed at improving the knowledge of young professionals on the communications industry.
This unique certification program is available to members of HURA who, through the EAC, want to help raise the level of expertise in agencies, ensuring a better market standard and advancement of young people in Croatia.
Applications for the European Advertising Certificate are open from 8 January and last until 12 April this year, and the final exam is held on 26 April. The exam price is €560, while for the members of HURA and EACA, and edcom students, a discounted price of €280 is offered.
Find out more on the link.
INNOVATIF EXPANDS TEAM
Slovenian agency Innovatif was recently joined by creative director Ana Ivandić, content marketing strategist Tinca Stokojnik Prouvost, project leader Polona Van, user experience creator Sanja Arizanovic, and developers Tjaša Flis and Klemen Praznik.
TINA PUHALO GRLADINOVIĆ, NEW DIRECTOR OF K PIVOVARI
Tina Puhalo Grladinović, a longtime manager of corporate communications at the Zagrebačka Pivovara, took over the position of the CEO of K pivovari. This is a daughter company of the Zagrebačka pivovara, the largest Croatian beer producer, which has been operating at the same location in Zagreb since 1892. By switching from the communications sector to the management of K, Tina will be responsible for managing the business of the iconic pub Pivana, and the recently built Grif microbrewery, which produces unpasteurized and unfiltered types of special beers.
TWITTER’S SHARE PRICE JUMPS AFTER FACEBOOK’S NEWS FEED SHAKE UP
Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up.
According to CNBC, Twitter stands to gain from Facebook’s decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Meanwhile, Facebook shares fell as much as 4% after the announcement.
Wall Street analysts polled by Thomson Reuters expect that Twitter sales fell 5.3% last year to $2.4bn. However, analysts are of the opinion that its sales will rise 6.4% in 2018 to $2.55 bn.