PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
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Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 hours: Early bird entries for Effie Croatia end today; A. Nordstrom coming to Digital Takeover; Google Chrome to block ad-blockers; Facebook integrating its messaging platforms…

Google is planning certain changes that could considerably hinder ad-blocking in Chrome

11/04/2019
in News
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

THE EARLY BIRD ENTRIES FOR THE EFFIE CROATIA END TODAY

If you haven’t yet submitted your application through the new, proven and functional system of Effie Worldwide, which will greatly facilitate the application process, this is your last chance, as the early entry deadline closes Monday, January 28, 2019.

The Effie competition rewards the most efficient projects, as well as the joint efforts of advertisers and agencies that have created great projects together. Successful presentation of your projects will be facilitated by application documents, with editable application forms and a handbook with numerous instructions, as well as the jury advice for preparing a quality application.

The regular deadline will be open until February 9th, while the late entry deadline is February 21, which is also the final deadline for applications for this year’s Effie. A special discount is provided for the members of HURA! If you have any questions about how to submit your application, contact info@effie.hr.

AUTHOR OF THE BESTSELLING BOOK “FUNKY BUSINESS” COMING TO DIGITAL TAKEOVER

24 sata: Rane prijave za Effie Croatia završavaju danas; A. Nordstrom dolazi na Digital Takeover; Google Chrome će blokirati ad-blokere; Facebook integrira svoje platforme za poruke... 2

One of the most influential global thinkers of today and author of bestseller Funky Business, Dr. Kjell A. Nordstrom, who has 20 years of experience working with major multinational companies, will arrive on March 12 at the largest digital conference in the region, the Digital Takeover, where he will give a lecture on the topic Life in The Matrix – Setting the Scene for Ultra Modernity.

Dr. Kjell A. Nordstrom will talk about the life cycle of companies that are being launched, and closed, in continuous interaction with the current environment. He will focus on the unique challenges of today’s world that are triggered by digitization, as well as on the paradigm shift that requires constant adoption of a new set of analytical skills. In his presentation, he will raise the question of the difference between current monopoly and competitive advantage in the world where we share the basic knowledge base.

Early bird registration fee 1.375 HRK is available until January 31, 2019, while regular price is 2.400 HRK and last minute is 2.800 HRK. You can keep track of all news about the program on the official web and on Facebook.

GOOGLE CHROME WILL BLOCK AD-BLOCKERS

24 sata: Rane prijave za Effie Croatia završavaju danas; A. Nordstrom dolazi na Digital Takeover; Google Chrome će blokirati ad-blokere; Facebook integrira svoje platforme za poruke... 1

Google has announced plans to introduce certain changes to its Chrome web browser, which might make blocking ads much harder.

The changes could “destroy” ad-blockers according to some of the developers of ad-blocking software, while others say the update would make it far harder for users to stop firms tracking them online and make it easier for them to be bombarded with ads.

Google on the other hand said the proposals they made are still a draft version, and that they would work with developers to limit their impact.

The company states that the planned changes are to improve the “security [and] privacy” of extensions and improve their performance, and to “give users more control” over the data they share.

Read more here.

FACEBOOK TO INTEGRATE INSTAGRAM, MESSENGER AND WHATSAPP INTO SINGLE SYSTEM

Uprkos skandalu sa zloupotrebom podataka, budžeti marketera i dalje ostaju uz Facebook

Facebook plans to integrate its messaging services on Instagram, WhatsApp and Facebook Messenger.

While all three will remain stand-alone apps, at a much deeper level they will be linked so messages can travel between the different services.

The plan was first reported in the New York Times and is believed to be a personal project of Facebook founder Mark Zuckerberg.

Once complete, the merger would mean that a Facebook user could communicate directly with someone who only has a WhatsApp account. This is currently impossible as the applications have no common core.

The work to merge the three elements has already begun, reported the NYT, and is expected to be completed by the end of 2019 or early next year.

CHINA TO OVERTAKE US AS WORLD’S BIGGEST RETAIL MARKET

24 sata: Rane prijave za Effie Croatia završavaju danas; A. Nordstrom dolazi na Digital Takeover; Google Chrome će blokirati ad-blokere; Facebook integrira svoje platforme za poruke... 3

China is poised to become the world’s leading retail market this year as sales grow 7.5% to reach $5.636 trillion.

The growth will see China’s retail sales surpass the US by more than $100bn with the US market forecast to grow 3.3% to reach $5.529trn, according to figures from eMarketer.

However, while both countries are forecast to maintain retail growth in 2019, these rates are slowing, but China’s growth rate will exceed that of the US through to 2022.

China’s behemoth e-commerce market remains the major driver behind the growth, with online sales accounting for more than 35% of China’s entire retail sales, which represents the highest share globally. By comparison, e-commerce sales in the US equate to just 10% of total retail sales.

Tags: Digital TakeoverEffie CroatiaFacebookGoogle Chrome
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