PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Degordian celebrates ninth birthday; Agency M2Communications wins best event award; Discussion on HUOJ’s Grand Prix; Third Indigo Festival; Coca-Cola Acquires Costa coffee chain…

Degordian often points out how much they value personal relationships and satisfaction of their employees

11/04/2019
in News
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

AGENCY DEGORDIAN CELEBRATES NINTH BIRTHDAY

Degordian, an independent agency for digital production and marketing, was founded in 2009 by Daniel Ackermann and Tomislav Grubišić. During the nine years in the market, they turned various creative ideas into digital solutions for a big range of domestic and international clients, and last year they were in the top 25 finalists of the prestigious regional award BalCannes.

Degordian often points out how much they value personal relationships and the satisfaction of their employees, as they have shown at the birthday celebration. With the Hashtag #YouMadeItPossibleYouMadeItHappen they thanked their employees and encouraged them to share their business moments in which they were grateful, in which they laughed, supported each other, or inspired each other.

The cheerful atmosphere that dominated the halls of Degordiana was recorded in a short video that you can see below!

AGENCY M2COMMUNICATIONS WINS AWARD FOR THE BEST EVENT AT THE INTERNATIONAL CONVENTA CROSSOVER FESTIVALU

24 Hours: Early Bird for SEMPL soon expires; eXpedition to Mars in the finals of Conventa; Degordian needs more people... 3

Agency M2Communications from Belgrade has won The Best Event of New Europe 2018 in B2B and B2C categories at the International Conventa Crossover Festival held in Ljubljana. This festival brings together the most important and most original regional projects in the field of live marketing and events.

The conceptual project eXpedition to Mars, designed to introduce the latest BMW X3 model for Delta Motors, was first shortlisted at this prestigious competition, based on high marks from the jury, and now it won the votes of the audience on 30 and 31 August in the Slovenian capital.

DISCUSSION ON HUOJ’S GRAND PRIX

The Grand PRix, the most prestigious award in the field of public relations in Croatia, changes every year in line with market needs and trends. Some novelties are already in the making, and will be soon presented to all members, but before the adoption of these changes, HUOJ wants to hear the opinions, suggestions and critics from the members. So on Thursday, June 6, 2018, at 17.30hrs in the premises of HUOJ at Ilica 5 (Oktogon), a panel on the Grand PRix award will be held.

If you can’t make it to the panel, you can send your suggestions by September 10 to grandprix@huoj.hr.

The Grand PRix award rules can be found here.

THIRD EDITION OF INDIGO FESTIVAL

The Festival of Contemporary Ideas Indigo, which will take place from 5 to 7 September in Ljubljana, will have a total of 24 programs from different fields of design, art, music, theater …

Certainly worth mentioning is the presentation of the celebrated design studio from Amsterdam, Experimental Jetset, then Braulio Amado, a renowned New York designer, known for working with Roisin Muprhy and many musicians, as well as the performance of Laibach with the Lvov Philharmonic orchestra. The audience will also have the opportunity to attend the philosophical conversation of Mladen Dolar with Henrik Joker Bjerre on the topic of rumors, as well as to see the Jami district for the first time in Ljubljana – the absolute winner of this year’s Sterio pozorje.

More about the festival at www.indigo.ooo

COCA-COLA ACQUIRES ONE OF THE LEADING COFFEE BRANDS IN THE WORLD

Coca-Cola Company has announced that it has reached a final agreement on the takeover of Costa Limited, one of the world’s leading coffee chains.

The Coca-Cola Company will acquire Costa from Whitebread PLC in a deal worth $5.1 billion, which will strengthen their position on the coffee market in parts of Europe, Asia and the Pacific, the Middle East and Africa with a strong prospect for further expansion.

Apart from Costa Ibrand, within this deal The Coca-Cola Company will get four thousand retail locations.

Costa is the leading brand of coffee in the UK, and is seeing remarkable growth in China. This acquisition brings Coca-Cola into direct competition with Starbucks, the world’s most famous coffee brand.

GOOGLE PARTNERS WITH MASTERCARD TO PAIR ONLINE ADS WITH OFFLINE SALES

Google has entered into a partnership agreement with payments provider Mastercard in order to directly link its online adverts with purchases made offline.

According to Bloomberg the pairing has seen Google buy data on purchases made by card holders for the past year. This allowed it to accurately track whether its online ads have been effective at influencing purchase decisions.

Both Google and Mastercard had kept quiet on their partnership however, keeping customers in the dark about their relationship and the extent of their tracking until Bloomberg lifted the lid, although both say that aggregated data identifying individuals has been anonymised.

MATCH.COM IS GIVING SINGLE PARENTS FREE BABYSITTING SO THEY CAN GO ON A DATE

Single parents are the busiest people in the world. That’s a tough conundrum for the ones who want to get out and date–it’s easier take care of kids with a partner, but having kids leaves no time to find one.

Match.com is attempting to remedy that, at least for a few hours. Now subscribers to the online dating service in the U.K. and France can get up to three hours of free babysitting–enough for dinner and conversation.

The spot for the campaign was created by Paris-based agency Marcel, and was directed by Rudi Rosenberg.

The idea grew out of a Kantar study commissioned by Match that revealed that nearly half of single parents say they don’t have time to find love, and 65 percent of respondents said they feel like they’re sacrificing their love lives for their children.

Tags: 24 HoursCoca ColaDegordianHUOJIndigo festivalM2CommunicationsMasterCard
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