Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
YOUNG CREATIVES OF SERBIA HAVE UNTIL 12:00H TOMORROW TO REGISTER FOR YOUNG LIONS COMPETITION
Young Lions Serbia 2017 invites all young advertising professionals to apply for the competition and demonstrate their most creative ideas.
Cannes Young Lions competition is organized since 1995, and each year gathers the best 400 young creatives from around the world and gives them the space to shine with their ideas and talent in the prestigious company of famous creative directors.
Eligible to apply for the competition (until 9 March at 12:00) are all young advertising professionals at the beginning of their careers. Applicants must work in Serbia within the advertising industry and be 30 years or younger (born on 24 June 1987 or after).
Festival rules demand that applicants have some work experience, so unfortunately the competition is closed for students.
Registered teams on 11 March receive creative briefs created by the partners of the competition, to which they have to respond within 24 hours.
Serbia is sending to Cannes one team consisting of two competitors (art director and copywriter), in the category of Print, which from 17 to 24 June will be part of the Cannes Lions Festival Week.
B92 will provide the winning team a paid trip to Cannes, including registrations to Young Lions festival, paid travel and accommodation and passes to seminars and awards.
Visit the website canneslions.rs and sign up for the competition here.
6. DIGGIT: AWARDS FOR THE BEST DIGITAL CONTENT
Awards for achievements in the field of digital communication will be presented for the fourth time at the 6th Slovenian Conference on Digital Communications, 06 DIGGIT.
From today until 7 April, Slovenian agencies and companies can register their creative digital solutions in one or more categories for the gold Diggit Award. There’s eighteen competition categories: automotive, B2B, drugstores, pharmacy, financial services (insurance, banking), food and beverage, IT and telecommunications, products and services for children, household products, public sector, media and entertainment, fashion, non-profit organizations, retail, service, sport, trade and tourism.
Based on professional assessment of all the submissions in the categories of gold Diggit awards, the jury will choose four winners of Grand Prix for the best digital innovation, the most comprehensive digital strategy, the most innovative digital advertising and the best social media.
Works will be judged by: Lidija Rakuša, Lidl Slovenija (president of the jury), Milena Jakovljevič, Mediodrom, mag. Mitja Jereb, Renderspace, mag. Jaka Lenardič, ENKI, Urša Mivšek Sitar, AV studio, Barbara Randić, Renault Nissan Slovenija, Maja Remic, Merkur, Zoran Savin, Styria digital marketplaces, Robert Schmitzer, Delo and mag. Primož Zupan, director of MBILLS.
NEW DESIGN OF DNEVNIK.HR PORTAL
Readers can now follow the latest news and interesting things from Croatia and the world on the new, redesigned portal DNEVNIK.hr. With more streamlined, content-rich and user friendly front page, better organized sections and more accessible multimedia content, new design also features responsive technology which means that readers will enjoy it equally regardless of whether they are viewing it on a desktop, tablet or smartphone.
DNEVNIK.hr, which concluded 2016 as the third most read portal in Croatia and in December broke its personal record with 1,325,863 unique visitors (source: Gemius), will no provide its readers even better customer experience through a new design, but the same level of quality when content is in question. Its specialty is the synergy with the most watched news program in Croatia, Dnevnik of Nova TV and the show Provjereno, as well as other digital channels such as the most widely read women’s lifestyle portal in Croatia zadovoljna.hr, sports portal GOL.hr and specialized portals punkufer.hr and Zimo.hr.
The new, redesigned portal is available at the link dnevnik.hr.
FACEBOOK INTRODUCING LONG-AWAITED FEATURE
Facebook is testing the dislike feature, but so far only in Messenger.
The feature allows users to move their mouse pointer over a message in chat, after which they are offered a range of possible responses, including the long-awaited thumbs down.
As reported by TechCrunch, Facebook has confirmed that they are testing the option with some users, and if the results are good everyone will be able to use it.
Dislike in the comments is something that users have been demanding for a long time, but Facebook has been very resistant to the idea so far. Finally, it appears that the wait is over.
SALESFORCE AND IBM INK AI PARTNERSHIP, PAIRING WATSON AND EINSTEIN PLATFORMS
Salesforce has unveiled a partnership with IBM which will see Watson plug into its artificial intelligence platform Einstein, leveraging the strengths of Watson’s customer insight within the software.
The companies will integrate Einstein’s analytic capabilities with real-time Watson findings such as local shopping patterns, weather and retail industry data.
“The combination of Einstein and Watson will make businesses smarter and our customers more successful,” said Marc Benioff, chairman and chief executive of Salesforce. “I’m thrilled to form an alliance with IBM, no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”
Einstein, an AI built into Salesforce platforms that utilises machine learning, deep learning, natural language analysis and more, has also received an update in Einstein Vision, an image recognition process that can piggyback apps and identify consumer trends, customer preferences, stock levels and more.