PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Deadline for UEPS December 3; PRilika conference in Serbia; Plans for IAB Academy; M2 Communications conquering the States…

Tenth gathering of professionals PRilika, with the theme “Art of Communication”, will be held on November 22, in Belgrade

11/04/2019
in News
4 min read
24 Hours: Deadline for UEPS December 3; PRilika conference in Serbia; Plans for IAB Academy; M2 Communications conquering the States… 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

ENTRIES FOR TRADITIONAL UEPS AWARDS ARE OPEN UNTIL DECEMBER 3

Based on the experience of the previous competitions and suggestions made by members, this year UEPS (Association for Market Communications of Serbia) has once again redefined its categories, adapting them to the current trends and the needs of those who create it. The awards will be awarded in 16 categories, with subcategories, and will be awarded to organizations, companies, institutions and agencies for the highest quality and most creative solutions in the past year.

Special acknowledgments for best copy, best art direction, direction and best composed music, are included in the regular categories. In addition to awards by categories, the Grand Prix will be awarded at the ceremony, as well as the title of the Agency and Advertiser of the Year.

The award ceremony will be held as part of the celebration amid the UEPS Day.

Entries for the awards are open by December 3, 2018.

You can find the conditions and details of the competition, as well as application form, at this link.

10TH PRILIKA CONFERENCE: COMMUNICATIONS THAT TRANSFORM THE FUTURE

24 Sata: Rok za UEPS priznanja 3. decembra; PRilika za odnose s javnošću Srbije; IAB akademija; M2 Communications osvaja Ameriku... 2

What will the transformation of communication look like in the years to come, what will be the ethical issues and innovations, the experiences of the best foreign and domestic communicologists, all this will be presented at this year’s jubilee 10th PRilika Conference. The tenth gathering of professionals, under the theme The Art of Communication, will be held on November 22, 2018, at the Hilton Hotel in Belgrade, organized by the Serbian Public Relations Society.

Among the participants this year, the audience will have the opportunity to hear Tanja Tatomirović, communications officer for region that includes 24 countries and member of Forbes Communications Council, Barbara Krajnc, an experienced international consultant with a wealth of experience and certified LEGO® SERIOUS PLAY® facilitator; Deniz Dulgeroglu, a senior copywriter in the largest Turkish independent advertising agency Rafineri, and Teodora Migdalovici, an international speaker and trainer who has participated in the world’s biggest marketing and communications events for the last 18 years, and the Cannes Lions Ambassador in Romania.

IAB ACADEMY: DIGITAL POTENTIALS OF 2019

24 Sata: Rok za UEPS priznanja 3. decembra; PRilika za odnose s javnošću Srbije; IAB akademija; M2 Communications osvaja Ameriku... 1

To help you keep track of new trends and stay competitive in the next year, the next edition of the IAB Academy, its twelfth iteration that will be held on December 5, will unveil several digital potentials that will mark the year 2019.

Among other things, there will be talk of influencer marketing, programmatic advertising and video advertising that, despite the fact that they are increasingly talked about, still remain digital potentials for the coming year. A new directory will also be presented to the participants – the review of the Slovenian digital market. Other trends that will shape our future, and which will be discussed at the IAB Academy, will be revealed soon.

IAB Academy will be held Wednesday, December 5 from 13.00 to 16.00.

For members of IAB Slovenia, attendance is free, while non-members can pay a fee of 120 EUR + VAT to attend.

AGENCY M2 COMMUNICATIONS IS CONQUERING THE US

24 Sata: Rok za UEPS priznanja 3. decembra; PRilika za odnose s javnošću Srbije; IAB akademija; M2 Communications osvaja Ameriku...

The award-winning concept of the eXpedition to Mars project, conceived for BMW Delta Motors by M2Communications, once again found itself in the finals of the world’s most prestigious competitions, this time in the extremely strong competition of the Special Events 2019 magazine in the USA.

Only a few European agencies, including M2Communications from Serbia, entered the narrow circle where they will compete for the awards for excellence in event organization with mostly US agencies.

The category in which the project was shortlisted is the Best Event produced for a corporation or association: overall budget under $100,000.

The Gala Award ceremony will be held on January 10, 2019 in San Diego, California.

MORE THAN 1.5 MILLION DINARS FOR WINNERS OF “SUPERSTE+” PROGRAM

24 Sata: Rok za UEPS priznanja 3. decembra; PRilika za odnose s javnošću Srbije; IAB akademija; M2 Communications osvaja Ameriku... 4

This year’s “Superste” donation program of Erste Bank in Serbia ended with the “Superste plus” finals, intended for the veterans of the “Superste” community of young creatives, with presentation of winning projects: „Robox“, „Ja imam ideju!“, „Youth Innovation Center“ and „Mini Bookvica“. The winners received more than 1.5 million dinars for their projects.

The “Superste Plus” cycle was created as a special part of the “Superste” program, which brought the winners, finalists and semi-finalists of the previous seasons together, who joined forces, exchanged experiences and combined their work and talent with new ideas for improving the society they live in.

Tags: IAB AcademyM2 CommunicationsPRilikaUEPS
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