Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
KANTAR TNS MIB CONFERENCE IN SARAJEVO: ROAD TO THE DIGITAL CONSUMER AND SUCCESSFUL COMMUNICATION
Road to The Digital Consumer conference will be held in Sarajevo on Friday, 11 May 2018, with presentation of guidelines for successful navigation through the digital space in Bosnia and Herzegovina. The conference is organized by the research firm Kantar TNS MIB.
To maximize return on marketing investments, it is necessary to understand the behavior, attitudes and needs of users, both online and offline. Kantar TNS MIB will for the first time publicly present the data from global study Connected Life, conducted in over 70 countries around the world, with specific data for Bosnia and Herzegovina.
The presentation will be held at the Hotel Hills from 11:00 to 13:00hrs, followed by lunch for all guests.
Presentation is free to attend, with mandatory registration by Wednesday, 9 May, at kantar.tns.mib.bih@gmail.com
CANNES LIONS: GOOGLE IS THE CREATIVE MARKETER OF THE YEAR 2018
The Cannes Lions International Festival of Creativity has announced Google as the Creative Marketer of the Year 2018. The award honours brands that distinguish themselves through consistently outstanding creative storytelling. This year, Google is recognised for embracing creativity across their brand marketing, the application of new technology to creating effective campaigns, and inclusive storytelling. It will be collected by Google’s Chief Marketing Officer, Lorraine Twohill, during the closing Award Ceremony on Friday 22 June.
SOS FROM SEÑOR: “WE NEED REINFORCEMENTS IN DESIGN”
If you are a designer / art director with agency experience, drop your biography and a short portfolio to info@senor.hr by 15 May.
Señor is a person who always strives to be professional, simple and creative. They are smart (not a smartass), responsible and organized, critically thinking (and having a positive attitude), good at multitasking and don’t give up easily. They follow trends, but aren’t trendy. They don’t believe in drawers; they like the curious, Renaissance types (experts in their area) and want to surround themselves with such people. A business idea can come from a designer, and a proposal for visuals can come from account people. They seek innovative solutions and respect other people’s work and opinions.
If this ad is not for you, you may know someone who would be the ideal Señor’s new colleague, regardless of whether they are in Croatia or in the region. Share the news with them.
I&F MCCANN GROUP AT THE DIGITAL DAY CONFERENCE
Some of the panelists at the Digital Day Conference, organized by IAB Serbia on May 8 and 9 at the Yugoslav Drama Theater in Belgrade, are I&F McCann Group’s Katarina Kostić and Branka Batričević, while the jury of this year’s IAB Mixx Awards, whose president is Vladimir Ćosić, will include Dubravka Urošević.
Katarina Kostić, deputy director of IPG Mediabrands, responsible for the development of media agencies operating within the I&F McCann Group in South East Europe, participates in the panel called Business Transformation: MAD MEN V2.0, which takes place on the second day of the conference, May 9.
Client Service Director at Drive agency Branka Batričević will participate in the panel called How to build community in a post #DeleteFacebook world, which will be held on May 8.
Vladimir Ćosić, Digital Creative Director of McCann Belgrade agency, will preside over the jury at this year’s IAB MIXX Awards, and Dubravka Urošević, Regional Account Director at UM Belgrade, is one of the members of the jury. IAB MIXX Awards are awarded in 16 categories to those who inspire, educate, and implement the best practice in the digital marketing industry.
More information at https://digitalday.rs
ZAGREB BRAND FORUM 2018
Privredni vjesnik, Croatia’s oldest business and finance weekly, and the PRO PR Conference are organized the ZAGREB BRAND FORUM 2018, to be held on May 9 in Zagreb, at the Congress Hall of the Zagreb Fair.
The Forum is organized on the occasion of the 65th anniversary of the Privredni vjesnik, and is free to attend, with mandatory registration at www.zbf.hr/prijave
FESTIVAL SKOPJE KREATIVA 2018
The seventh edition of the Skopje Kreativa 2018 festival of creative industries will be held from May 11th to 13th at the Youth Cultural Center in Skopje.
Skopje Kreativa is a festival for development of creative industry in Macedonia that connects the creative sector with the business community. This year, the Festival has provided a rich program in the field of creative industries such as design (industrial, graphic, fashion, functional creations), visual and audio visual art, new media, creative services, performing arts, traditional cultural expression and publishing.
This year the motto of the festival is “7 Roads 2 Creativity”.
SPARK.ME CONFERENCE ANNOUNCES THREE MORE EXCLUSIVE GUESTS
Organizers of the Spark.me conference, one of the largest marketing conferences in South East Europe set to take place on May 26 and 27 in Budva (with a series of specialized workshops scheduled for May 25), have announced the names of three new speakers coming from the UK to Spark.me 2018 conference. They are Dave Birss, Jon Burkhart and Matt Desmier.
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Dave Birss has a mission to break down the myths in the field of creativity and innovation. Birss and Soon Yu this year published the book Iconic Advantage, revealing how some of the world’s most successful companies use innovations to build iconic brands.
Jon Burkhart is an award-winning lecturer, a marketing specialist and co-author of the Newsjacking: The Urgent Genius of Real-Time Advertising.
Matt Desmier is a strategist who helps brands and organizations become world renowned, increase customer numbers, and develop products for the 21st century.
For more information about Spark.me 2018, visit the official site of the conference at www.spark.me.
CHEIL EXPANDS GLOBAL FOOTPRINT WITH ACQUISITIONS AND MERGERS
One of the world’s leading marketing agencies Cheil Worldwide based in Seoul (operating in 44 countries with 6,200 employees), announced the acquisition of Centrade Integrated, one of the most important advertising agencies in Southeast Europe, seeking to boost competitiveness in the global marketplace and build a business platform for future growth through actively engaging in mergers and acquisitions.
Established in 1993, Centrade Integrated became one of the leading marketing agencies in Romania and Southeastern Europe. The agency offers a wide range of marketing solutions from ATL, BTL, digital to retail throughout Europe and with a strong customer base in Romania, Serbia, Croatia and Hungary. The greatest strength of the Centrade Integrated marketing agency is that it is fully capable of providing customized marketing solutions that meet customer requirements and needs, with extensive data analysis. The agency has a wide range of clients in South East Europe, to whom they provide services in the field of digital marketing solutions, such as P&G, Raiffeisen Bank and Samsung. Due to the strong client base, digital business of this agency recorded a significant annual growth of over 80% in the previous two years, accounting for 54% of their total revenue last year.
