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    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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  • News

    International Advertising Festival White Square announced the jury 2021!

    The M6 Educational Centre: We are proud to announce that the Professional Training Digital Marketing Vol.2 is on the way

    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

    effie-slovenia-naslovnica

    Knowledge and inspiration on the 1st Effie Day

    cannes-delfin-naslovnica

    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

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    Miša Lukić: What can start-ups learn from sperm?

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018…

For the first time in Bosnia and Herzegovina, Kantar TNS MIB will publicly present the data from the global Connected Life study, conducted in more than 70 countries

11/04/2019
in News
5 min read
24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018... 7

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

KANTAR TNS MIB CONFERENCE IN SARAJEVO: ROAD TO THE DIGITAL CONSUMER AND SUCCESSFUL COMMUNICATION  

Road to The Digital Consumer conference will be held in Sarajevo on Friday, 11 May 2018, with presentation of guidelines for successful navigation through the digital space in Bosnia and Herzegovina. The conference is organized by the research firm Kantar TNS MIB.

To maximize return on marketing investments, it is necessary to understand the behavior, attitudes and needs of users, both online and offline. Kantar TNS MIB will for the first time publicly present the data from global study Connected Life, conducted in over 70 countries around the world, with specific data for Bosnia and Herzegovina.

The presentation will be held at the Hotel Hills from 11:00 to 13:00hrs, followed by lunch for all guests.

Presentation is free to attend, with mandatory registration by Wednesday, 9 May, at kantar.tns.mib.bih@gmail.com

CANNES LIONS: GOOGLE IS THE CREATIVE MARKETER OF THE YEAR 2018

The Cannes Lions International Festival of Creativity has announced Google as the Creative Marketer of the Year 2018. The award honours brands that distinguish themselves through consistently outstanding creative storytelling. This year, Google is recognised for embracing creativity across their brand marketing, the application of new technology to creating effective campaigns, and inclusive storytelling. It will be collected by Google’s Chief Marketing Officer, Lorraine Twohill, during the closing Award Ceremony on Friday 22 June.

SOS FROM SEÑOR: “WE NEED REINFORCEMENTS IN DESIGN”

If you are a designer / art director with agency experience, drop your biography and a short portfolio to info@senor.hr by 15 May.

Señor is a person who always strives to be professional, simple and creative. They are smart (not a smartass), responsible and organized, critically thinking (and having a positive attitude), good at multitasking and don’t give up easily. They follow trends, but aren’t trendy. They don’t believe in drawers; they like the curious, Renaissance types (experts in their area) and want to surround themselves with such people. A business idea can come from a designer, and a proposal for visuals can come from account people. They seek innovative solutions and respect other people’s work and opinions.

If this ad is not for you, you may know someone who would be the ideal Señor’s new colleague, regardless of whether they are in Croatia or in the region. Share the news with them.

I&F MCCANN GROUP AT THE DIGITAL DAY CONFERENCE

Some of the panelists at the Digital Day Conference, organized by IAB Serbia on May 8 and 9 at the Yugoslav Drama Theater in Belgrade, are I&F McCann Group’s Katarina Kostić and Branka Batričević, while the jury of this year’s IAB Mixx Awards, whose president is Vladimir Ćosić, will include Dubravka Urošević.

Katarina Kostić, deputy director of IPG Mediabrands, responsible for the development of media agencies operating within the I&F McCann Group in South East Europe, participates in the panel called Business Transformation: MAD MEN V2.0, which takes place on the second day of the conference, May 9.

Client Service Director at Drive agency Branka Batričević will participate in the panel called How to build community in a post #DeleteFacebook world, which will be held on May 8.

Vladimir Ćosić, Digital Creative Director of McCann Belgrade agency, will preside over the jury at this year’s IAB MIXX Awards, and Dubravka Urošević, Regional Account Director at UM Belgrade, is one of the members of the jury. IAB MIXX Awards are awarded in 16 categories to those who inspire, educate, and implement the best practice in the digital marketing industry.

More information at https://digitalday.rs

ZAGREB BRAND FORUM 2018

Privredni vjesnik, Croatia’s oldest business and finance weekly, and the PRO PR Conference are organized the ZAGREB BRAND FORUM 2018, to be held on May 9 in Zagreb, at the Congress Hall of the Zagreb Fair.

The Forum is organized on the occasion of the 65th anniversary of the Privredni vjesnik, and is free to attend, with mandatory registration at www.zbf.hr/prijave

FESTIVAL SKOPJE KREATIVA 2018

The seventh edition of the Skopje Kreativa 2018 festival of creative industries will be held from May 11th to 13th at the Youth Cultural Center in Skopje.

Skopje Kreativa is a festival for development of creative industry in Macedonia that connects the creative sector with the business community. This year, the Festival has provided a rich program in the field of creative industries such as design (industrial, graphic, fashion, functional creations), visual and audio visual art, new media, creative services, performing arts, traditional cultural expression and publishing.

This year the motto of the festival is “7 Roads 2 Creativity”.

SPARK.ME CONFERENCE ANNOUNCES THREE MORE EXCLUSIVE GUESTS

Organizers of the Spark.me conference, one of the largest marketing conferences in South East Europe set to take place on May 26 and 27 in Budva (with a series of specialized workshops scheduled for May 25), have announced the names of three new speakers coming from the UK to Spark.me 2018 conference. They are Dave Birss, Jon Burkhart and Matt Desmier.

 

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24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018... 2
24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018... 3
24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018... 5

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Dave Birss has a mission to break down the myths in the field of creativity and innovation. Birss and Soon Yu this year published the book Iconic Advantage, revealing how some of the world’s most successful companies use innovations to build iconic brands.

Jon Burkhart is an award-winning lecturer, a marketing specialist and co-author of the Newsjacking: The Urgent Genius of Real-Time Advertising.

Matt Desmier is a strategist who helps brands and organizations become world renowned, increase customer numbers, and develop products for the 21st century.

For more information about Spark.me 2018, visit the official site of the conference at www.spark.me.

CHEIL EXPANDS GLOBAL FOOTPRINT WITH ACQUISITIONS AND MERGERS

One of the world’s leading marketing agencies Cheil Worldwide based in Seoul (operating in 44 countries with 6,200 employees), announced the acquisition of Centrade Integrated, one of the most important advertising agencies in Southeast Europe, seeking to boost competitiveness in the global marketplace and build a business platform for future growth through actively engaging in mergers and acquisitions.

24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018... 6

Established in 1993, Centrade Integrated became one of the leading marketing agencies in Romania and Southeastern Europe. The agency offers a wide range of marketing solutions from ATL, BTL, digital to retail throughout Europe and with a strong customer base in Romania, Serbia, Croatia and Hungary. The greatest strength of the Centrade Integrated marketing agency is that it is fully capable of providing customized marketing solutions that meet customer requirements and needs, with extensive data analysis. The agency has a wide range of clients in South East Europe, to whom they provide services in the field of digital marketing solutions, such as P&G, Raiffeisen Bank and Samsung. Due to the strong client base, digital business of this agency recorded a significant annual growth of over 80% in the previous two years, accounting for 54% of their total revenue last year.

Tags: Cannes LionsCentrade IntegratedCheil WorldwideDigital DayGOOGLEI&F McCann GroupIAB SerbiaKantar TNS MIBSeñorSkopje KreativaSPARK.MEZAGREB BRAND FORUM
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