PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Brigada goes to the South Pole; Degordian designs special applications for Sea Life Paris; Daniel Newman coming to Digital Takeover…

Zagreb agency Brigada was one of the sponsors of the historic seven-week adventure of Davor Rostuhar, who walked from the coast of Antarctica to the South pole

06/02/2018
in News
3 min read
24 Hours: Brigada goes to the South Pole; Degordian designs special applications for Sea Life Paris; Daniel Newman coming to Digital Takeover… 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

BRIGADA GOES TO SOUTH POLE WITH DAVOR ROSTUHAR

The first Croatian expedition to the South Pole was successfully completed. A famous Croatian travel writer, photographer and adventurer, Davor Rostuhar, is the first Croatian to walk from the coast of Antarctica to the South Pole.

Though he was alone on this seven-week-long journey through the ice-covered Antarctic icebergs, his venture would not have been possible without the support of a large number of friends and sponsors, and the Zagreb-based agency Brigada was proud to be part of this story.

Brigada’s bag, an irreplaceable piece of equipment on this trip, traveled more than 1000 kilometers to the goal of this icy saga. (Hura.hr)

DEGORDIAN DESIGNS APPLICATIONS FOR SEA LIFE PARIS FOR A NEW WAY TO EXPERIENCE ITS PENGUINS

24 Sata: Brigada na Južnom polu; Degordian osmislio posebne aplikacije za Sea Life Paris; Daniel Newman dolazi na Digital Takeover… 3

The task was to present 14 new residents of the Sea Life Aquarium in an interesting way.

The solution from the Degordian team consisted of a number of applications set up next to the habitats, that allow visitors an extra interactive experience with these incredible creatures!

You can see the full case study here: www.degordian.com/work/case/antarctic-adventure/. (Hura.hr)

INTERNAUTS HAVE A NEW CREATIVE DIRECTOR

24 Sata: Brigada na Južnom polu; Degordian osmislio posebne aplikacije za Sea Life Paris; Daniel Newman dolazi na Digital Takeover…

Creative lead in the Slovenian advertising agency Internauti has been taken by Blaž Kocijančič who has more than seven years of market communication experience. He began his career as a copywriter at the Formitas BBDO agency, continued as creative director at Grey Ljubljana, and has been collecting the marketing experience for the last year client-side. He has received many awards at domestic and international festivals for his works, and one of the projects he worked on was the Bedtime Storytellers, which last year won two Cannes Lions. This year he is a member of the jury of the 27th SOF. He is a member of the SOF’s Competition Programme Board, and was a member of the Young Creators Jury at the 25th SOF. (Marketing magazine)

AUTHOR OF SIX BESTSELLERS ON AMAZON, AND FORBES ASSOCIATE DANIEL NEWMAN IS COMING TO THE DIGITAL TAKEOVER IN ZAGREB

24 Sata: Brigada na Južnom polu; Degordian osmislio posebne aplikacije za Sea Life Paris; Daniel Newman dolazi na Digital Takeover… 2

Daniel Newman is the second announced lecturer at the largest regional digital conference, the Digital Takeover, that will be held on 13 March 2018 in CineStar, Zagrebr. In his lecture, Newman will unravel the secrets of the digital transformations of the world’s most prestigious companies and how they build their stability in the time of constant change.

Daniel Newman is the chief analyst of Futurum Reasearch, which deals with technology, digital innovations and strategies, and CEO of Broadsuite Media Group, a strategic partner for media, marketing, and content creation. He works with the world’s largest technology brands that explore digital transformation and its impact on entrepreneurship.

He is the author of six bestsellers, and his theme on Digital Takeover is based on his latest book, “Futureproof: 7 Key Pillars for Digital Transformation Success”.

Early Bird tickets are sold in a limited amount at a cost of 1,500 HRK, and they include participation in all lectures, panels and other conference programs, as well as lunch, coffee breaks and socializing after the official program. The Early Bird offer is valid until 14th February, after which the regular price of the registration is 2,600 HRK, and the last minute prices of 2,900 HRK.

More information about the conference and news are available on Facebook page of the conference and at www.digitaltakeover.hr.

EXTENDED DEADLINE FOR THE ONE SHOW ENDS THIS FRIDAY

Theme of this year’s The One Show, organized by The One Club for Creativity, is becoming “famous famous”. And becoming „famous famous“ is a team effort. A long, arduous, grinding team effort. Just ask Eugene Cheong, CCO of Ogilvy & Mather Asia-Pacific.

The clock is ticking on your chance to become “famous famous” at The One Show 2018 — the deadline has been extended until this Friday, February 9. All physical material must arrive at New York offices of The One Show no later than the following Friday, February 16.

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

 

 

Tags: BrigadaDegordianDigital TakeoverInternautiThe One Club for CreativityThe One Show
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