Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
BRUKETA&ŽINIĆ OM ZAGREB NOW HIRING COMMUNITY MANAGERS
Bruketa & Žinić OM Zagreb is looking for Community Managers (f/m), both experienced and beginners. Candidates should have experience in managing profiles on social networks and creating content for different brands and industries; excellent proficiency in Croatian and English both spoken and written; they have to be communicative, well-organized, and agile in crisis situations. Candidates can apply until October 10 at posao@bruketa-zinic.com.
IVA ĐURKOVIĆ TO TAKE THE HELM OF LUNA\TBWA BELGRADE AS OF 1. OCTOBER
Management of the agency network TBWA has decided that the agency Luna\TBWA Belgrade will get a new director. From 1 October, this position will be taken over by Iva Đurković, former director of the media agency OMD.
„I sincerely look forward to the new business challenge. The past 15 years of successful operation of Luna\TBWA Belgrade under the leadership of Bojan Joksimović leave me a legacy, together with a team of exceptional people at Luna and OMD, to create new answers to the needs of our clients in business and in an environment that is changing almost daily. We want to be strategic support to our partners and find for them new, different and more efficient ways of communication to achieve their business goals,“ said Iva Đurković.
Iva Đurković graduated in Media and Communications at the University of Auckland, New Zealand. She gained experience in the media while working as a program director at television stations B92 and RTL, as well as in the production company Emotion. At the OMD media agency she worked in management positions, leading department of client relations, after which she took over the position of Business Director.
FRANCK SIGNS PARTNERSHIP WITH GERMAN K-FEE SYSTEM
Franck has signed a partnership agreement with the German company K-fee System, which specializes in capsule systems and the production of coffee and other hot drinks in capsules. As one of the leaders in this segment, the company operates on the principle of strategic partnerships with contracts with some of the world’s leading coffee producers, which is why the K-fee capsule system is present in millions of households in more than 100 countries.
This partnership brings to the Croatian market an offer of two types of high-quality and practical appliances for capsules that provide equal quality beverages as the professional coffee machines, while the range of capsules will offer consumers the well known Franck espresso hit products – Superiore, Stretto and Franck Classic espresso.
Franck thus follows the trends from the global coffee market where consumers demand equal quality of coffee at home as they get in their favorite cafes. The so-called „single-serve“ market is the fastest growing segment in the coffee category globally, with an annual growth rate of 33%, and over the last five years the capsules rose by as much as 28%, with a tendency of further growth.
FACEBOOK’S VP OF GLOBAL MARKETING SOLUTIONS APOLOGIZES FOR VIDEO METRIC CONTROVERSY
Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform.
While Everson told the audience that clients and agencies were notified of the miscalculation when it was detected last month and that it “did not have anything to do with advertiser ROI or billing,” she said that Facebook will and needs to do better.
“I think the lesson learned for all of us at Facebook, and perhaps in the industry, is that what we should have done a month ago is we should have just made it public that we had found this error, and that we had made the correction, and not just called our clients and agencies,” Everson said. “As a learning organization, we take deep pride in trust and transparency. I pride myself on over 25 years of relationships with clients built on trust.”
IAB REVISES AD GUIDELINES
The IAB has revealed a complete overhaul of its portfolio of standardized ad units, inviting the public to comment on its latest recommendations for cross-screen ad formats.
In an attempt to garner public attention on the advertising industry generated by this week’s Ad Week New York activity, the trade body hopes to raise awareness of the perils to the media industry posed by the rise of ad blocking, and win over public sentiment.
The public comment period will run until 28 November – from there feedback will be applied to further develop the proposed ad unit.
ADVERTISING WOMEN OF NEW YORK REBRANDS AS ‘SHE RUNS IT’
Advertising Women of New York (AWNY), a non-profit organization created more than 100 years ago to nurture and empower women as leaders, unveiled a new brand identity designed to reflect the current and future state of marketing and media. The new brand – She Runs It – signals a pivot in the organization’s mission, shifting from winning more seats at the table for women, to a sharper focus on paving the way for women to lead at every level of marketing and media.
“There is data that proves women-led companies are extremely profitable, socially responsible and innovative, yet women remain vastly under-represented in the most senior roles across our industry,” said Lynn Branigan, president and CEO of She Runs It. “You can’t solve a problem this pervasive until you truly understand it, so this study is designed to lead us to data-driven solutions. We didn’t want to just confirm what we already know, we wanted to identify specific actions that companies and individuals can make to correct the industry’s track record.”
The study, “Accelerating the path to leadership for women in marketing and media” outlines actions that companies and individuals can take to advance more women into positions of influence and leadership.
