PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: B&Ž Zagreb Hiring; Iva Đurković to Lead LUNA\TBWA Belgrade; Facebook apologizes…

Management of the agency network TBWA decided that LunaTBWA Belgrade will receve a new CEO

27/09/2016
in News
5 min read
24 Hours: B&Ž Zagreb Hiring; Iva Đurković to Lead LUNATBWA Belgrade; Facebook apologizes...

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

BRUKETA&ŽINIĆ OM ZAGREB NOW HIRING COMMUNITY MANAGERS

Bruketa & Žinić OM Zagreb is looking for Community Managers (f/m), both experienced and beginners. Candidates should have experience in managing profiles on social networks and creating content for different brands and industries; excellent proficiency in Croatian and English both spoken and written; they have to be communicative, well-organized, and agile in crisis situations. Candidates can apply until October 10 at posao@bruketa-zinic.com.

IVA ĐURKOVIĆ TO TAKE THE HELM OF LUNA\TBWA BELGRADE AS OF 1. OCTOBER

Management of the agency network TBWA has decided that the agency Luna\TBWA Belgrade will get a new director. From 1 October, this position will be taken over by Iva Đurković, former director of the media agency OMD.

„I sincerely look forward to the new business challenge. The past 15 years of successful operation of Luna\TBWA Belgrade under the leadership of Bojan Joksimović leave me a legacy, together with a team of exceptional people at Luna and OMD, to create new answers to the needs of our clients in business and in an environment that is changing almost daily. We want to be strategic support to our partners and find for them new, different and more efficient ways of communication to achieve their business goals,“ said Iva Đurković.

Iva Đurković graduated in Media and Communications at the University of Auckland, New Zealand. She gained experience in the media while working as a program director at television stations B92 and RTL, as well as in the production company Emotion. At the OMD media agency she worked in management positions, leading department of client relations, after which she took over the position of Business Director.

FRANCK SIGNS PARTNERSHIP WITH GERMAN K-FEE SYSTEM

Franck has signed a partnership agreement with the German company K-fee System, which specializes in capsule systems and the production of coffee and other hot drinks in capsules. As one of the leaders in this segment, the company operates on the principle of strategic partnerships with contracts with some of the world’s leading coffee producers, which is why the K-fee capsule system is present in millions of households in more than 100 countries.

This partnership brings to the Croatian market an offer of two types of high-quality and practical appliances for capsules that provide equal quality beverages as the professional coffee machines, while the range of capsules will offer consumers the well known Franck espresso hit products – Superiore, Stretto and Franck Classic espresso.

Franck thus follows the trends from the global coffee market where consumers demand equal quality of coffee at home as they get in their favorite cafes. The so-called „single-serve“ market is the fastest growing segment in the coffee category globally, with an annual growth rate of 33%, and over the last five years the capsules rose by as much as 28%, with a tendency of further growth.

FACEBOOK’S VP OF GLOBAL MARKETING SOLUTIONS APOLOGIZES FOR VIDEO METRIC CONTROVERSY

Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform.

While Everson told the audience that clients and agencies were notified of the miscalculation when it was detected last month and that it “did not have anything to do with advertiser ROI or billing,” she said that Facebook will and needs to do better.

“I think the lesson learned for all of us at Facebook, and perhaps in the industry, is that what we should have done a month ago is we should have just made it public that we had found this error, and that we had made the correction, and not just called our clients and agencies,” Everson said. “As a learning organization, we take deep pride in trust and transparency. I pride myself on over 25 years of relationships with clients built on trust.”

IAB REVISES AD GUIDELINES

The IAB has revealed a complete overhaul of its portfolio of standardized ad units, inviting the public to comment on its latest recommendations for cross-screen ad formats.

In an attempt to garner public attention on the advertising industry generated by this week’s Ad Week New York activity, the trade body hopes to raise awareness of the perils to the media industry posed by the rise of ad blocking, and win over public sentiment.

The public comment period will run until 28 November – from there feedback will be applied to further develop the proposed ad unit.

ADVERTISING WOMEN OF NEW YORK REBRANDS AS ‘SHE RUNS IT’

Advertising Women of New York (AWNY), a non-profit organization created more than 100 years ago to nurture and empower women as leaders, unveiled a new brand identity designed to reflect the current and future state of marketing and media. The new brand – She Runs It – signals a pivot in the organization’s mission, shifting from winning more seats at the table for women, to a sharper focus on paving the way for women to lead at every level of marketing and media.

“There is data that proves women-led companies are extremely profitable, socially responsible and innovative, yet women remain vastly under-represented in the most senior roles across our industry,” said Lynn Branigan, president and CEO of She Runs It. “You can’t solve a problem this pervasive until you truly understand it, so this study is designed to lead us to data-driven solutions. We didn’t want to just confirm what we already know, we wanted to identify specific actions that companies and individuals can make to correct the industry’s track record.”

The study, “Accelerating the path to leadership for women in marketing and media” outlines actions that companies and individuals can take to advance more women into positions of influence and leadership.

Tags: Bruketa & Žinić OMFacebookFacebookFranckIABLUNA\TBWA
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