By: Adnan Arnautlija
IAB ANNUAL LEADERSHIP MEETING
Which brands will succeed, which will barely survive, and which will fail? Experts say that things are looking good for those brands that have adapted to data and are consumer oriented. The answer to the question of how to build a brand for the 21st century can be found at the IAB annual meeting, which will be held from 11 to 13 February in Palm Desert, California, USA.
More about the event can be found here.
FACEBOOK WILL OPEN THREE NEW DIGITAL TRAINING CENTERS IN EUROPE
The social media giant announced on Monday it is committed to training 1 million people in the next two years through its centers, reports Reuters. The centers will open in Spain, Poland, and Italy and offer training in media literacy, online safety, and other digital skills.
The old and young, refugees, and people with limited access to technology will be the main groups targeted by the centers. In addition to the training centers, Facebook also announced it’s investing another 10 million euros into its French AI research facility.
COCA-COLA JOINS CRUSADE AGAINST PLASTIC IN ‘WORLD WITHOUT WASTE’ RECYCLING CAMPAIGN
The Coca-Cola Company has launched World Without Waste, a brand platform that will promote its plans to develop 100% recyclable packing and spearhead recycling behaviours globally.
The company vision launches following a rise in public awareness surrounding the detrimental environmental impact of single-use plastics.
Coca-Cola has promised to help collect and recycle a bottle or can for every container that it sells by 2030. It will also invest in developing 100% recyclable packaging and reducing the amount of plastic in its bottles, aiming to manufacture plastic containers with 50% recycled content by 2030.
BANKS WILL START OFFERING BIOMETRIC SOLUTIONS AS OF APRIL 2019
Mastercard announced yesterday that consumers will be able to use biometric solutions – such as fingerprints or face recognition – as means of identification when purchasing with Mastercard® cards from April 2019.
The increasing availability of biometric solutions on smartphones and tablets, consumers’ acceptance of such solutions, and the new EU regulatory framework that require strong authentication, suggest that it is time for biometric authentication as part of digital payments.
The vast majority of consumers – 93% of them – would rather use biometrics instead of passwords for authentication, and according to a study conducted by MasterCard and the University of Oxford, 92% of banking experts want to implement biometric solutions. Banks also point out that users are more inclined to finish buying when using biometric authentication. The dropout rate is reduced by up to 70% compared to other methods such as sending passwords via SMS.
