Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
FIRST MODEL WITH HIJAB IN ONE OF L’OREAL’S HAIR CARE ADS PULLS OUT OVER CONTROVERSIAL TWEETS
UK beauty blogger Amena Khan is pulling out of a L’Oreal campaign for hair care products, BBC writes. In a post on Instagram she said she’s stepping down from the campaign “because of the current conversations surrounding it”, which follows the discovery of tweets she wrote in 2014, which some have branded as “anti-Israel”.
It comes just days after she told BBC she was delighted to be the first woman in a hijab to be part of a mainstream advert for hair care.
“I Deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused. Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for,” Khan wrote, adding she is stepping down from the campaign “with regret” because “the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver”.
THROUGH IT’S SATIRIC SPIRIT, DITE ĆAĆINO PROJECT HAS BEEN SHORTLISTED FOR HUOJ’S COMMUNICATOR OF THE YEAR AWARD
The authors of websites Ćaća se vraća and Di su pare, better known as Dite Ćaćino, have been shortlisted for HUOJ’s Communicator of the Year Award of 2018. They will thus join Croatian Minister of Science and Education Blaženka Divjak, Croatian MP in the European Parliament Biljana Borzan, and Chief of Staff and Deputy Commander of the 93rd Air Base of Croatian Air Force and Air Defense in Zemunik, Colonel Davor Turkovic, who have already been shortlisted.
Creators of Dite Ćaćino said that they were delighted that the jury recognized their work, but added in their own satirical style that everyone immediately wondered if there would be some cash in it for them.
OWNER OF 20 CANNES LIONS IS COMING TO DIGITAL TAKEOVER CONFERENCE
Peter Corbett, founder of the digital agency iStrategicLab, will take the participants at the Digital Takeover conference on a magical journey through new opportunities for marketers, producers, developers and entrepreneurs.
As social and mobile technologies quickly change the way we consume information, communicate with each other, and even make decisions, brands and agencies are forced to change the way they reach the existing and new audiences. In his lecture, Peter Corbett will give a detailed explanation of user experience on social networks with the goal of increasing engagement – from “hacking” physical objects / obstacles, to implementation of recent novelties from the mobile world into the real world.
He has won 20 Cannes Lions, two awards for the small agency of the year, and in 2008, BizBash declared him the most innovative person for events, and was appointed three times the most influential person under the age of 40 from Washington.
Save your seat now and be part of the second Digital Takeover conference, which will be held on 13 March 2018 in Zagreb’s Cinestar.
PUBLICIS GROUPE HIRES R/GA VETERAN NICK LAW AS CHIEF CREATIVE OFFICER
Publicis Groupe has named Nick Law, longtime R/GA creative leader, as chief creative officer of the holding company and president of PublicisCommunications.
Law, who has been at Interpublic Group’s R/GA since 2001, most recently as global CCO, will officially take on the newly created dual Publicis role in May. He will also join the executive committee and report directly to Publicis Groupe Chairman and CEO Arthur Sadoun.
Sadoun says that Law will help leverage Publicis’ capabilities in data, content, creativity and technology to bring big, transformative ideas to clients.
RUPERT MURDOCH WANTS FACEBOOK TO PAY PUBLISHERS A FEE FOR ‘TRUSTED’ NEWS CONTENT
News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley.
The media mogul released a statement noting that if Facebook is going to revamp its news feed to ensure it’s publishing the most legitimate, “trusted” news content on its platform, then it should pay publishers a carriage fee for that content.
Murdoch wants a system in which Facebook essentially operates like a cable TV provider does.
“The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services,” Murdoch said in a statement, issued by News Corp. “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
EARLY BIRD REGISTRATIONS FOR GLOBAL PR SUMMIT MALTA END THIS FRIDAY
The early-bird discount for the Global PR Summit Malta, Europe’s most anticipated PR event in 2018, taking place from 12 -13 April at InterContinental Hotel in Malta, ends this Friday – January 26th.
If you wish to get your discounted ticket now, click here.
You can learn more about the most popular PR conference of the year, including its program here.
