AGENCY PIONIRI CELEBRATES FIFTH BIRTHDAY
Belgrade agency Pioniri Communications has celebrated its jubilee fifth birthday. The atmosphere painted with agency’s distinctive yellow was further embellished by the presence of their clients, associates and friends.
In the short film made especially for this evening, they looked back at some of the anecdotes during the agency’s history, they talked about clients and presented the current team of 16 people. Ivan Živković, creative and executive director of the agency, said that the previous five years were only a warm-up and added he believes that Pioniri will continue to grow, and that they will celebrate the next five, fifteen, fifty-five years.
In five years of work, Pioniri agency has positioned itself as a modern and relevant agency in the region, with an emphasis on digital market. Adding new services and keeping up with trends, for five years now they have been justifying their slogan: “Today, it only makes sense to be the first.”
ZGRAF 12 – PERSONAL EXPERT – A SERIES OF ‘ONE-ON-ONE’ TALKS ON DESIGN DURING THE EDUZGRAF EVENING
Zgraf 12 is giving a unique opportunity at Lauba on 13 January 2017, from 20-21.00 hours, to talk with experts from different generations from the field of graphic design and visual communications.
Applications are open until 10 January 2017, and the number of participants is limited to a maximum of four interested participants per guest.
The format of Personal Expert was conceived as a parallel series of meetings between guest designers and theorists with curious visitors who during a one-hour meeting can learn and ask everything that interests them. Therefore, choose the person you want to share “a glass of knowledge about design” with and apply.
Eduzgraf Personal experts are: Davor Bruketa & Nikola Žinić (Bruketa&Žinić OM), Damir Gamulin, Dejan Kršić, Ana Kunej (Kuna zlatica), Ivana Borovnjak and Tina Ivezić (Oaza), Martin Geel and Klaus Fromherz (Peng Peng), Radovan Jenko, Rick Poynor, Hrvoje Spudić and Sven Sorić (This Town Needs Posters).
CROATIAN SKIERS PRESENT BIOBAZA & CROSKI LINE OF COSMETICS FOR WINTER-SKIING CONDITIONS
Members of the Croatian ski team, Ivica Kostelić, Filip Zubčić and Ida Štimac are well aware that the skin is most sensitive in the winter, so for the New Year, at the dm store in the center of Zagreb, they presented a special line of natural cosmetics Biobaza & Croski, designed for nourishing, scented skin care during the winter months – and especially while skiing. Biobaza & Croski cosmetics are available exclusively in dm stores.
“Finally we got what we were looking for – quality local skin care products for winter conditions, in which we spend most of the year,” Ivica, Filip and Ida said in unison.
TV WILL REMAIN THE MOST IMPORTANT ADVERTISING CHANNEL IN 2017
Nearly half (43%) of advertising agencies in 2017 expect to increase the volume of work, while only 11 percent think there will be less work. This was found in the research conducted in the last quarter of last year by the US agency for media buying Strata.
In line with the expected increase in the volume of business, 42% of agencies anticipate the need for additional staff next year, and none of the participants in the survey are planning staff cuts. Among the biggest challenges identified by the advertising agencies is the increase in the number of advertising channels. About 22% of agencies will put more energy into choosing the right media mix.
Compared to the last quarter of 2016, advertisers will pay most attention to video content, whereby about 34% of advertisers still include TV among the most important channels. For the first time digital video ads climbed to the second place, as 27% of agencies will devote most attention to it, which is a 79% increase over last year.
