Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
A1 CROATIA WINS PRESTIGIOUS STEVIE AWARD® 2018 FOR INTERNAL COMMUNICATION
Advent@A1 2017 – the holiday spirit in the workplace, a project by A1 Croatia, is the winner of the International Business Stevie Awards® (IBA) 2018 bronze prize in the category of best internal communication projects. The award was presented at the 15th IBA Awards, held this weekend in London. A1 Croatia is the only Croatian company that has been awarded in the category of Corporate Communications, Investor Relations and Public Relations.
The International Stevie Awards®, better known as Stevies, is one of the most prestigious business awards globally. This year more than 270 professionals from around the world rated 3,900 nominated projects from various industries from 74 countries around the world.
„This international recognition shows that we are at the very top with world-renowned companies when it comes to internal communications and the employer brand. It is extremely important to maintain a healthy corporate culture and to ensure that A1 employees, along with often demanding work, are also socializing and having fun. This award gives us the wind in our sails and motivates us to continue with the hard work to ensure that A1 Croatia remains recognized as an excellent place to work,“ said Martina Rizman Matić, Head of Corporate Communications at A1.
DUBRAVKA ŠTEFANEC VINOVRŠKI IS THE NEW MARKETING DIRECTOR AT PEVEC RETAIL CHAIN
Dubravka Štefanac Vinovrški was appointed director of marketing and corporate communications of the Croatian retail chain Pevec.
„Pevec is above all a big challenge for me, looking at the company’s history and business success over the last few years. Given that this is the first Croatian retail chain and I have a wealth of experience in international corporations, I am looking forward to the independence in tailoring the marketing and communication activities primarily for the Croatian market. I believe that ahead of us is an intensive period of development and growth in all areas, and I will try to present us better to the market through transparent and attractive communication,“ said Dubravka Štefanac Vinovrški, who came to this position from dm.
Dubravka Štefanac Vinovrški graduated from the Faculty of Philosophy in Zagreb. She started her career at Europapress Holding and worked at RTL television and in Siemens, from where she moved to dm-drogerie markt d.o.o. as manager of marketing and public relations.
PUBLICIS GROUPE TURBOCHARGES PUBLICIS.SAPIENT WITH XEBIA FRANCE MERGER
Publicis Groupe is to significantly expand the resources of Publicis.Sapient after revealing plans to purchase IT consultancy provider Xebia France for an undisclosed sum. The move will significantly boost its digital service within its home market.
Xebia specialises in data, web, the cloud, software and mobility, serving a broad client base which reaches down from industrial giants such as Air France, Axa and BNP Paribas to startups such as BlaBla Car, Early Birds and ManoMano.
Founded in 2005 by Luc Legardeur Xebia would be fully merged with Publicis.Sapient, bringing its 170-strong team alongside the existing French workforce of 650 to fuel a new period of growth.
MARLBORO-MAKER PHILIP MORRIS ACCUSED OF ‘PR PUFF’ AMID LAUNCH OF £2M ANTI-SMOKING CAMPAIGN
For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners.
The Marlboro manufacturer announced earlier this year that it was “trying to give up cigarettes”, saying it eventually wants to stop selling them in the UK in favour of shifting “better alternatives” like e-cigarettes and nicotine-free heated tobacco. To support this, the brand has launched an initiative called ‘Hold My Light’ which will be targeted towards “potential smokers” as well as the current 7.4 million smokers in the UK, across online and print.
Health campaigners have criticised the move, pointing out that the US firm still markets cigarettes in countries with more laxed ad rules than the UK.
In a statement, George Butterworth, Cancer Research UK’s tobacco policy manager said: “This is a staggering hypocrisy… The best way Philip Morris could help people to stop smoking is to stop making cigarettes.”
JAGERMEISTER TURNS TO SNAPCHAT FOR HALLOWEEN
Jägermeister is upping its ad spending on Snapchat for its annual Halloween promotion, in a bid to reach more Millennial audiences.
Heather Kozera, vp of integrated marketing at Mast-Jägermeister, parent company to Jägermeister, said the liquor brand has doubled its spend on Snapchat for a monthlong AR Halloween campaign The company now spends over $100,000 on Snapchat ads, Kozera said.
With Jägermeister’s AR campaign, called “Divine the Darke” and created by its digital AOR Firstborn, users swipe up on Snapchat ads that trigger AR Snapchat lens featuring tarot cards meant to reveal users’ “cocktail fate.” Users view these virtual tarot cards on any background surface and can tap on them to see fortunes like “Trust in your instincts and follow your gut,” along with a suggestion for how to drink Jägermeister (other than taking shots of it).
As of Oct. 19, 18 days into the campaign, the AR ads and snapcodes have driven 32 million impressions, and of those impressions, 450,000 Snapchat users have swiped up into the lens experience. Then, of those who swiped up, 6,000 users have shared the experience, while 3,000 have saved it within Snapchat.