PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

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    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: 24th Golden Drum announces Best Practice Jury; Kontra’s first Webinar; Aza Raskin to Speak at Spark.me…

Aza Raskin, serial entrepreneur and one of the most influential UI designers of the world is coming to Spark.me 2017

05/05/2017
in News
4 min read
24 Hours: 24th Golden Drum announces Best Practice Jury; Kontra's first Webinar; Aza Raskin to Speak at Spark.me... 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

24TH GOLDEN DRUM ANNOUNCES BEST PRACTICE JURY

Top ten internationally recognized experts will be joining John Mescall, Global Executive Creative Director and President of McCann Global Creative Leadership Council. Together they will evaluate campaigns and concepts, entered in the Best Practice Section.

Members of the 24rd Golden Drum Best Practice Jury are: John Mescall, Global Executive Creative Director and President of McCann Global Creative Leadership Council, Oleg Barinboim, Creative Director, Tutkov Budkov, Russia, Julia Dovlatová, Creative Director, Geometry Global Prague, Czech Republic, Federico Fanti, Executive Creative Director, Young & Rubicam, Russia, Vilmos Farkas, Executive Creative Director, Publicis One Hungary, Hungary, Petra Krulc, Executive Creative Director, Grey Ljubljana, Slovenia, Jyrki Poutanen, Executive Creative Director, TBWA\Helsinki, Finland, Jana Savić Rastovac, Creative Director, McCann Beograd, Serbia, Maciek Waligóra, Executive Creative Director, DDB&tribal Warsaw, Poland, Martin Woska, Chief Creative & Strategy Director, TRIAD Advertising and President, Art Directors Club Slovakia, Bülent Yar, CEO, Mindshare Turkey, Turkey.

KONTRA HOLDS ITS FIRST DIGITIME WEBINAR: WHY BOOST POST IS A WASTE OF MONEY?

Yesterday at 13.00h, as was announced, agency Kontra held its first webinar in the series entitled DigiTime. The topic of the first webinar was Why boost post is a waste of money? With insights from Kontra’s CEO, Ilija Brajković. He explained why it makes no sense to invest in a boost post and available options that are better than boost post, or in which ways to better allocate budgets earmarked for post boosting.

These webinars, with the goal of educating and creating constructive and high-quality discussion about everything related to digital marketing and web development, Kontra plans to maintain once a month. DigiTime will be streamed via Facebook Live on Kontra’s page, and webinars will be in English. Agency plans including various interesting guests, as well as foreign experts in the future.

First DigiTime can also be watched on YouTube:

AZA RASKIN, MASTER OF DESIGN, TO SPEAK AT THE SPARK.ME CONFERENCE

Aza Raskin, serial entrepreneur and one of the most influential user interface designers in the world is coming to Spark.me 2017.

Fast Company magazine named Raskin Master of Design and has included him among the 40 most influential designers because of his contribution to improving the way people interact with computers. Raskin is the founder of Other, company dealing with internet technologies. Before that, he was vice president of the Jawbone, the company that bought Massive Health, a startup that Raskin started in 2011 with the aim to help people take control of their health.

Raskin also found himself on the Inc. magazine’s 30 Under 30 (2011) as well as in Forbes’ list (2012). He held his first speech on the topic of user interface when he was only 10 years old, in the framework of the Special interest group for interaction between computers and humans (SIGCHI), and since then he passionately shares his knowledge and experience with others. He was a speaker at the TED Global conference in 2009 and today is one of the most sought-after speakers on the topic of user interfaces and the future of web. Raskin studied dark matter in the University of Tokyo and the University of Chicago, where he graduated in mathematics and physics.

Conference Spark.me will be held for the fifth time on 29 and 30 May, at the Hotel Mediteran in Budva.

FACEBOOK IS HIRING 3000 PEOPLE TO TACKLE GRAPHIC AND VIOLENT FACEBOOK LIVE VIDEOS

Facebook has said it will invest heavily in manpower dedicated to preventing the spread of graphic and illegal content on Facebook Live as it looks to ease user and advertiser concern.

Despite earlier reports the tech behemoth wanted to solve the issue with artificial intelligence, it has announced it will add 3000 people to its community operations team internationally.

Chief executive and founder Mark Zuckerberg said: “Over the last few weeks, we’ve seen people hurting themselves and others on Facebook – either live or in video posted later. It’s heartbreaking, and I’ve been reflecting on how we can do better for our community.”

“If we’re going to build a safe community, we need to respond quickly. We’re working to make these videos easier to report so we can take the right action sooner — whether that’s responding quickly when someone needs help or taking a post down.”

ADTECH CONSORTIUM LAUNCHED TO ENABLE ‘PEOPLE -BASED MARKETING’ RIVALING FACEBOOK AND GOOGLE’S DUOPOLY

An adtech consortium including AppNexus, LiveRamp and MediaMath was launched yesterday, and claims it will help advertisers better target users across screens using programmatic media buying technologies, a move that is likely to rival the digital duopoly of Facebook and Google.

AppNexus, LiveRamp and MediaMath, along with Index Exchange, LiveIntent, plus Rocket Fuel, have all agreed to to create a standard framework that will enable people-based media buying for advertisers looking to utilize programmatic technologies, similar to the deterministic targeting promised by the two-biggest digital media owners Facebook and Google.

The development is significant as it means that advertisers attempting to target audiences using programmatic media buying technologies outside of the ‘walled gardens’ of Facebook and Google will be able to do so using a standard identifier, thus increasing the efficiency of all media investment using these technologies.

Such a move will likely prove media planners and buyers divesting their online media spend away from ‘the duopoly’ of Google and Facebook (both on whom account for 20% of all media spend), thus increasing competition in the digital media market.

Tags: FacebookFacebookGolden DrumGolden DrumGoogleGOOGLEKontraSPARK.ME
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