Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
24TH GOLDEN DRUM ANNOUNCES BEST PRACTICE JURY
Top ten internationally recognized experts will be joining John Mescall, Global Executive Creative Director and President of McCann Global Creative Leadership Council. Together they will evaluate campaigns and concepts, entered in the Best Practice Section.
Members of the 24rd Golden Drum Best Practice Jury are: John Mescall, Global Executive Creative Director and President of McCann Global Creative Leadership Council, Oleg Barinboim, Creative Director, Tutkov Budkov, Russia, Julia Dovlatová, Creative Director, Geometry Global Prague, Czech Republic, Federico Fanti, Executive Creative Director, Young & Rubicam, Russia, Vilmos Farkas, Executive Creative Director, Publicis One Hungary, Hungary, Petra Krulc, Executive Creative Director, Grey Ljubljana, Slovenia, Jyrki Poutanen, Executive Creative Director, TBWA\Helsinki, Finland, Jana Savić Rastovac, Creative Director, McCann Beograd, Serbia, Maciek Waligóra, Executive Creative Director, DDB&tribal Warsaw, Poland, Martin Woska, Chief Creative & Strategy Director, TRIAD Advertising and President, Art Directors Club Slovakia, Bülent Yar, CEO, Mindshare Turkey, Turkey.
KONTRA HOLDS ITS FIRST DIGITIME WEBINAR: WHY BOOST POST IS A WASTE OF MONEY?
Yesterday at 13.00h, as was announced, agency Kontra held its first webinar in the series entitled DigiTime. The topic of the first webinar was Why boost post is a waste of money? With insights from Kontra’s CEO, Ilija Brajković. He explained why it makes no sense to invest in a boost post and available options that are better than boost post, or in which ways to better allocate budgets earmarked for post boosting.
These webinars, with the goal of educating and creating constructive and high-quality discussion about everything related to digital marketing and web development, Kontra plans to maintain once a month. DigiTime will be streamed via Facebook Live on Kontra’s page, and webinars will be in English. Agency plans including various interesting guests, as well as foreign experts in the future.
First DigiTime can also be watched on YouTube:
AZA RASKIN, MASTER OF DESIGN, TO SPEAK AT THE SPARK.ME CONFERENCE
Fast Company magazine named Raskin Master of Design and has included him among the 40 most influential designers because of his contribution to improving the way people interact with computers. Raskin is the founder of Other, company dealing with internet technologies. Before that, he was vice president of the Jawbone, the company that bought Massive Health, a startup that Raskin started in 2011 with the aim to help people take control of their health.
Raskin also found himself on the Inc. magazine’s 30 Under 30 (2011) as well as in Forbes’ list (2012). He held his first speech on the topic of user interface when he was only 10 years old, in the framework of the Special interest group for interaction between computers and humans (SIGCHI), and since then he passionately shares his knowledge and experience with others. He was a speaker at the TED Global conference in 2009 and today is one of the most sought-after speakers on the topic of user interfaces and the future of web. Raskin studied dark matter in the University of Tokyo and the University of Chicago, where he graduated in mathematics and physics.
Conference Spark.me will be held for the fifth time on 29 and 30 May, at the Hotel Mediteran in Budva.
FACEBOOK IS HIRING 3000 PEOPLE TO TACKLE GRAPHIC AND VIOLENT FACEBOOK LIVE VIDEOS
Facebook has said it will invest heavily in manpower dedicated to preventing the spread of graphic and illegal content on Facebook Live as it looks to ease user and advertiser concern.
Despite earlier reports the tech behemoth wanted to solve the issue with artificial intelligence, it has announced it will add 3000 people to its community operations team internationally.
Chief executive and founder Mark Zuckerberg said: “Over the last few weeks, we’ve seen people hurting themselves and others on Facebook – either live or in video posted later. It’s heartbreaking, and I’ve been reflecting on how we can do better for our community.”
“If we’re going to build a safe community, we need to respond quickly. We’re working to make these videos easier to report so we can take the right action sooner — whether that’s responding quickly when someone needs help or taking a post down.”
ADTECH CONSORTIUM LAUNCHED TO ENABLE ‘PEOPLE -BASED MARKETING’ RIVALING FACEBOOK AND GOOGLE’S DUOPOLY
An adtech consortium including AppNexus, LiveRamp and MediaMath was launched yesterday, and claims it will help advertisers better target users across screens using programmatic media buying technologies, a move that is likely to rival the digital duopoly of Facebook and Google.
AppNexus, LiveRamp and MediaMath, along with Index Exchange, LiveIntent, plus Rocket Fuel, have all agreed to to create a standard framework that will enable people-based media buying for advertisers looking to utilize programmatic technologies, similar to the deterministic targeting promised by the two-biggest digital media owners Facebook and Google.
The development is significant as it means that advertisers attempting to target audiences using programmatic media buying technologies outside of the ‘walled gardens’ of Facebook and Google will be able to do so using a standard identifier, thus increasing the efficiency of all media investment using these technologies.
Such a move will likely prove media planners and buyers divesting their online media spend away from ‘the duopoly’ of Google and Facebook (both on whom account for 20% of all media spend), thus increasing competition in the digital media market.