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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: 20 years of visual communications by Vladan Srdić; Crisis Communication workshops in Zadar and Split; Eurobest brings exciting speakers; Accenture continues push into marketing…

Speculations are mounting that Accenture could acquire one of the five largest holdings in advertising

02/10/2017
in News
5 min read
24 Hours: 20 years of visual communications by Vladan Srdić; Crisis Communication workshops in Zadar and Split; Eurobest brings exciting speakers; Accenture continues push into marketing...

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

20 YEARS OF VISUAL COMMUNICATIONS OF VLADAN SRDIĆ AT THE MUSEUM OF APPLIED ARTS IN BELGRADE

At the retrospective exhibition of works by Vladan Srdić, Serbian-Slovenian art director, graphic designer and UI designer, more than a hundred works will be presented in the field of visual communications that have emerged during the past twenty years.

Srdic’s entire oeuvre, presented at the exhibition You are What You See, invites the observer to come and “see what he is”.

The exhibition is accompanied by a representative catalog created by Vladan Srdić, written by Davor Bruketa, Lazar Džamić, Slavimir Stojanović, Anja Suša, Borut Vild, while the author of the introductory text is curator Slobodan Jovanović.

The exhibition You are What You See / 20 years of visual communication by Vladan Srdić will be opened on 5 October at 19:00hrs at the Museum of Applied Arts in Belgrade and will last until 25 October.

CRISIS COMMUNICATION ON SOCIAL NETWORKS WORKSHOP IN ZADAR AND SPLIT

The Dalmatian branch of the Croatian Public Relations Association, in cooperation with Zadar and Split-Dalmatia County, is organizing the free workshop, Crisis Communication on Social Networks for its members, but also for other interested representatives of local self-government, the Civil Protection Staff and the Crisis Staff of Towns and Municipalities in counties and students.

Participants of the workshop will learn that communication via social networks, besides providing the possibility of communicating with a large number of users, also provides the possibility of communicating with the media. They will also learn how local and regional self-government can react to social networks in the event of a crisis and suppress the spread of negative or false information.

The workshop will also address the two-way communication and the rules that must be followed, good and bad crisis communication, how to be prepared for the crisis even before it happens and the importance of radical transparency as the best model of online behavior.

The lecturers are Krešimir Macan (Manjgura) and Jerko Trogrlić (Vajt).

The workshop will be held in Zadar on Wednesday, 4 October 2017, and in Split on Thursday, 5 October 2017.

BOLD AND EXPERIMENTAL EDITION OF THIS YEAR’S EUROBEST

Eurobest, the festival that sets the standards of creative excellence in Europe, will be held from 28 to 30 November in London, where it will once again gather start-ups, legends of creativity and brand challengers in one place.

The organizers once again announce interesting speakers, among them Nils Leonard, founder of Uncommon Creative Studio and the former Chief Creative Officer of Grey London, which was declared D&AD’s most awarded agency twice in just three years under his leadership. There are also poet Inua Ellams, artist Rebecca Ivatts and the disruptive editor of Spindle Magazine, Heather Falconer. They will also be joined by Colin Byrne (Weber Shandwick), Grant Munro (Shutterstock), Judith Azoulay-Acoca (P&G) and many others.

The three-day program will culminate in the Award Ceremony, and entries for the competition are open for a little less than a month, and will close on 26 October.

For the full program and more information about the competition, go to: www.eurobest.com

ACCENTURE HINTS AT FURTHER MARKETING SERVICES EXPANSION

Accenture’s global boss has hinted at further expansion in the ad industry, telling investors he is “very excited about the next generation of marketing services we might launch” in 2018.
Pierre Nanterme, the chairman and chief executive of the consulting giant, said its last financial year to August 2017 had been a year of “record strategic investments” as it spent $1.7bn (£1.3bn) on 37 acquisitions.

At least nine of these companies were in marketing services. Accenture spent as much on acquisitions in the last 12 months as it did in the previous two years and staff numbers rose to 425,000.

The group also plans to expand in artificial intelligence, machine-learning, “immersive realities” such as virtual and augmented reality and data-driven activities, he said.

Speculation has been mounting that Accenture could acquire one of the biggest five ad agency holding companies to turbo-charge its expansion in digital marketing services but Nanterme made no mention of it.

IPG MEDIABRANDS AND PUBLICIS MEDIA STRENGTHEN WITH AUDIENCE INSIGHT PARTNERSHIPS

Two prominent advertising networks have made moves to partner with audience insight companies as part of the digital ad measurement and targeting arms race.

In practice, IPG Mediabrands has formed a partnership with Acxiom to further its data and analytics capabilities. Further to this, Publicis Media also has teamed with GlobalWebIndex to build a more complete picture of audiences.

Both moves are indicative of a wider trend of industry acquisitions in pursuit of great intelligence and stronger, more transparent ads. Earlier last week, Nielsen acquired Visual IQ to more effectively process large data. The separate moves also echo GroupM rolling out its [m]platform late last year, which similarly promised clients a ‘universal ID’ to help them track audiences across screens, as well as the internet’s various content ecosystems.

UKIP’S LION LOGO CALLED OUT FOR PREMIER LEAGUE SIMILARITIES

Britain’s Ukip party revealed its new lion head logo to replace the long running yellow and purple pound, but the striking similarities to the Premier League’s symbol haven’t gone unnoticed.

The ‘British Lion’ logo, which sits alongside text that reads ‘UKIP, for the nation’, was chosen by Ukip members in a vote at the party’s annual conference in Torquay.

Ukip has since claimed that legal checks had been made to ensure it wasn’t breaking any copyright laws.

Meanwhile, a spokesman for the Premier League is reported to be consulting lawyers.

Tags: AccentureEurobestHUOJIPG MediabrandsVladan Srdić
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