Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
20 YEARS OF VISUAL COMMUNICATIONS OF VLADAN SRDIĆ AT THE MUSEUM OF APPLIED ARTS IN BELGRADE
At the retrospective exhibition of works by Vladan Srdić, Serbian-Slovenian art director, graphic designer and UI designer, more than a hundred works will be presented in the field of visual communications that have emerged during the past twenty years.
Srdic’s entire oeuvre, presented at the exhibition You are What You See, invites the observer to come and “see what he is”.
The exhibition is accompanied by a representative catalog created by Vladan Srdić, written by Davor Bruketa, Lazar Džamić, Slavimir Stojanović, Anja Suša, Borut Vild, while the author of the introductory text is curator Slobodan Jovanović.
The exhibition You are What You See / 20 years of visual communication by Vladan Srdić will be opened on 5 October at 19:00hrs at the Museum of Applied Arts in Belgrade and will last until 25 October.
CRISIS COMMUNICATION ON SOCIAL NETWORKS WORKSHOP IN ZADAR AND SPLIT
The Dalmatian branch of the Croatian Public Relations Association, in cooperation with Zadar and Split-Dalmatia County, is organizing the free workshop, Crisis Communication on Social Networks for its members, but also for other interested representatives of local self-government, the Civil Protection Staff and the Crisis Staff of Towns and Municipalities in counties and students.
Participants of the workshop will learn that communication via social networks, besides providing the possibility of communicating with a large number of users, also provides the possibility of communicating with the media. They will also learn how local and regional self-government can react to social networks in the event of a crisis and suppress the spread of negative or false information.
The workshop will also address the two-way communication and the rules that must be followed, good and bad crisis communication, how to be prepared for the crisis even before it happens and the importance of radical transparency as the best model of online behavior.
The lecturers are Krešimir Macan (Manjgura) and Jerko Trogrlić (Vajt).
The workshop will be held in Zadar on Wednesday, 4 October 2017, and in Split on Thursday, 5 October 2017.
BOLD AND EXPERIMENTAL EDITION OF THIS YEAR’S EUROBEST
Eurobest, the festival that sets the standards of creative excellence in Europe, will be held from 28 to 30 November in London, where it will once again gather start-ups, legends of creativity and brand challengers in one place.
The organizers once again announce interesting speakers, among them Nils Leonard, founder of Uncommon Creative Studio and the former Chief Creative Officer of Grey London, which was declared D&AD’s most awarded agency twice in just three years under his leadership. There are also poet Inua Ellams, artist Rebecca Ivatts and the disruptive editor of Spindle Magazine, Heather Falconer. They will also be joined by Colin Byrne (Weber Shandwick), Grant Munro (Shutterstock), Judith Azoulay-Acoca (P&G) and many others.
The three-day program will culminate in the Award Ceremony, and entries for the competition are open for a little less than a month, and will close on 26 October.
For the full program and more information about the competition, go to: www.eurobest.com
ACCENTURE HINTS AT FURTHER MARKETING SERVICES EXPANSION
Accenture’s global boss has hinted at further expansion in the ad industry, telling investors he is “very excited about the next generation of marketing services we might launch” in 2018.
Pierre Nanterme, the chairman and chief executive of the consulting giant, said its last financial year to August 2017 had been a year of “record strategic investments” as it spent $1.7bn (£1.3bn) on 37 acquisitions.
At least nine of these companies were in marketing services. Accenture spent as much on acquisitions in the last 12 months as it did in the previous two years and staff numbers rose to 425,000.
The group also plans to expand in artificial intelligence, machine-learning, “immersive realities” such as virtual and augmented reality and data-driven activities, he said.
Speculation has been mounting that Accenture could acquire one of the biggest five ad agency holding companies to turbo-charge its expansion in digital marketing services but Nanterme made no mention of it.
IPG MEDIABRANDS AND PUBLICIS MEDIA STRENGTHEN WITH AUDIENCE INSIGHT PARTNERSHIPS
Two prominent advertising networks have made moves to partner with audience insight companies as part of the digital ad measurement and targeting arms race.
In practice, IPG Mediabrands has formed a partnership with Acxiom to further its data and analytics capabilities. Further to this, Publicis Media also has teamed with GlobalWebIndex to build a more complete picture of audiences.
Both moves are indicative of a wider trend of industry acquisitions in pursuit of great intelligence and stronger, more transparent ads. Earlier last week, Nielsen acquired Visual IQ to more effectively process large data. The separate moves also echo GroupM rolling out its [m]platform late last year, which similarly promised clients a ‘universal ID’ to help them track audiences across screens, as well as the internet’s various content ecosystems.
UKIP’S LION LOGO CALLED OUT FOR PREMIER LEAGUE SIMILARITIES
Britain’s Ukip party revealed its new lion head logo to replace the long running yellow and purple pound, but the striking similarities to the Premier League’s symbol haven’t gone unnoticed.
The ‘British Lion’ logo, which sits alongside text that reads ‘UKIP, for the nation’, was chosen by Ukip members in a vote at the party’s annual conference in Torquay.
Ukip has since claimed that legal checks had been made to ensure it wasn’t breaking any copyright laws.
Meanwhile, a spokesman for the Premier League is reported to be consulting lawyers.