Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Nikola Vrdoljak, Dunja Ivana Ballon, Kristina Miljavac and Tomo Ricov
Weekend Media Festival, which this year comes in its eleventh edition which will be held from September 20 to 23 in the Old Tobacco Factory in Rovinj, will once again bring together professionals from the communications industry from across the region. Lectures, panels and workshops of the festival will “shake” all the current topics and trends, from politics and digitization to literary an expedition to the South Pole. This means there will be no shortage of some heated debates at the festival.
“This year’s Weekend brings a truly diverse roster of lectures and panels, as well as very interesting festival partners, France and Germany. The entire old factory will be decorated in the spirit of urban Paris and Berlin, and all visitors will enjoy their culture, art and lifestyle,” said Tomo Ricov, director of the Festival.
Once again the Adris Group continues to be a reliable partner to the festival that has established itself over the last ten years as the favorite gathering place for all professionals and enthusiasts open to new knowledge and experiences from the communications industry.
“Adris is the host and sponsor of the Weekend Media Festival from the first day. The importance of this cooperation for us is multifold. We organize over 130 congresses and events annually, of which the Weekend Media Festival is surely the largest, most famous, longest-lasting event and an event that started it all over ten years ago. With investments of up to HRK 4 billion in the development of tourist offer at the highest level have created the assumption that Rovinj becomes a desirable and recognizable event destination in the region and the world. And Weekend made a great contribution in this sense. In Rovinj, it delivers excellent creative energy and the latest trends in the communications industry, and attracts several thousand guests, thus significantly extending the tourist season and represents an excellent way to promote the destination,” said Kristina Miljavac from corporate communications of the Adris Group.
Always eagerly expected, the most famous Weekend over the last ten years positioned itself as a favorite gathering place for all communication industry professionals, and it enters its next decade with an even more interesting program and more attractive prizes for the best agencies from the region. Part of the rich program will be devoted to partner countries that will present themselves through lectures and exhibitions – we will see the Parisian charm and Berlin’s multiculturalism through their artists, intellectuals and innovators.
“At the festival, we traditionally discuss changes in the market at the local and global level, and we try to ‘scratch’ a little deeper under the surface of what is happening around us. And this year we have gathered experts from different fields who will talk about topics that will certainly make us think. From the very beginning, our goal was to become a place for cooperation of creatives, information on new trends, and discussion on topics relevant to the communications industry. I’m glad to see that colleagues today recognize us as such, and I can hardly wait to see where this year’s debates at the Weekend will take us,” said Nikola Vrdoljak, director of the festival program.
“Is my phone spying on me?” Everyone has asked themselves this question at least once since the phones became smart. What our phones can do without our knowledge and permissions will be revealed by Alen Delić, Diverto’s leading information security consultant, in his lecture “Do you trust your smartphone?” Representative in the Parliament of probably the most digitized country in the world, Estonian Kalle Palling, will hold a lecture titled “The Digital Republic of Estonia” and will talk about what it’s like to manage your life online, while Dejan Verčič, partner and director of Slovene company Stratkom will speak on “Communication after the age of words” where he will explain how communication has come back to its roots – images – and how it affects communication today. Multimedia lecture “Polar dream – The first Croatian expedition to the South Pole” by Davor Rostuhar, Croatia’s most famous adventurer, will show how to push our own borders and what we have to go through to achieve our dreams.
The lecture “Agrokor – Have media helped or hindered Lex Agrokor” will analyze media reports on Lex Agrokor and the “Borg Group“. Agrokor’s breakdown also meant the disappearance of Unex, which had almost no relevant competition on the market since the fall of Digitel. Unex’s disappearance also affected the media market, and the questions remain who profited and who lost from its demise. We will find out in the panel “Life after the Digitel and Unex”.
Key people from the region will be analyzing acquisitions that have changed the media scene and explaining what it will mean for further media development at the panel “Money never sleeps – Restructuring of the media market”. On the other side, leading communications advisers to the premiers and presidents of the region will discuss the importance of the role of PR experts in careers of politicians, their true influence and whether clients listen to them at the panel “West Wing – How to advise the president”.
Kristian Novak, the most sought after Croatian author of today, will speak in his lecture about how he went from an anonymous boy to a writer of mandatory school reads.
Once again the Weekend Media Festival will include the BalCannes competition, which is open for entries to agencies from entire region until September 1. The seventh edition of BalCannes will select the top 25 communications projects from across the region. The best of them will win special jury prizes, BalCannes Lions, while the best agency from the region will receive one truly special prize – competition at the International Cannes Lions 2019 Festival of Creativity. Namely, BalCannes organizers, Croatia’s HURA and Weekend Media Festival, will cover the cost of application to Cannes Lions for a single project of the best agency of BalCannes.
The most important regional digital award, SoMo Borac, will also be awarded this year at Weekend Media Festival in Rovinj. We’ll find out who had the best social media campaigns, the best web sites and mobile apps, and we’ll find out who dominated the content marketing. And that’s not all, because SoMo Borac is awarded in nine categories. The best are chosen by a large jury, made up of digital experts from the region’s most prominent agencies. Entries are already open and will last until September 5th.
Apart from the constructive and sometimes provocative discussions of trends in the communications industry, Weekend is also known for top-notch entertainment program, and this year we expect a varied music program and some great parties.