It’s a machine that resembles an armored bug, but designed to nibble on the lawn like a sheep – Husqvarna Automower – and its the pinnacle of the advanced technology of mowing. And in order to bring the experience of grass cutting of the 21st century to the largest possible audience, Husqvarna reached out to all those who wanted to try out the Automower, win prizes and who were willing to share their experience with others.
Agency Komunikacijski Laboratorij and Husqvarna organized a competition “10 Travopazitelja” (“10 Grasskeepers”), and nearly 500 “lawn owners” across Croatia responded to the call.
Over a period of five months, the contestants tried out the mowers, each worth 11,000 HRK (€1,465). They regularly shared their experiences via social networks and on the website travopazitelj.com. Video materials were creative, educational and attractive. Contestants had to collect at least 100 views on each video to permanently win the mowers and – they succeeded! For their efforts, the ‘grasskeepers’ were rewarded with Husqvarna Automowers, and at the end of the contest they generated more than 100 videos and 20,000 views.
The finalists got to experience the various characteristics of the Automower, from the simple installation of the robotic mower, to an even simpler use through precision, mowing in all weather conditions, quiet operation, to energy and economic savings. Husqvarna Automower showed that the use of robots to perform everyday tasks is no longer a distant future.
More about the campaign is available at travopazitelj.com.
