PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Interview

Žarko Sakan: Perhaps we are successful because we don’t work this job, we live it

Over the recent years New Moment has considerably increased the number of awards, and has almost doubled the staff as well as the business results

29/10/2018
in Interview
3 min read
Žarko Sakan: Our strength lies in placing creative products and ideas on the Serbian, regional and global markets

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

At the recently held International Festival of Creative Advertising Golden Drum, New Moment won three important awards, continuing the success across festivals – from national festivals to Cannes Lions, and all the others that happen in between. We talked about the awards, the Golden Drum and the current ‘momentum’ in the New Moment with agency’s CEO, Žarko Sakan.

Media Marketing: Gold, Silver and special jury award at the Golden Drum. Satisfied?

Žarko Sakan: We are delighted with the success at the Golden Drum. We are happy to continue the tradition of creativity and to have continuity in winning new awards at festivals. We are also happy that Golden Drum has returned to the seaside, and that the atmosphere this year was excellent. We’ve heard a lot of lectures that enable you to learn and understand all the global trends in our profession firsthand.

Media Marketing: Have some of the works at the Golden Drum caught your eye? Could you single out something from what you saw?

Žarko Sakan: Golden Drum is a festival that nurtures the Genius Loci, or the specific spirit of the country where the works were made.

Projects that have a lot of locality in themselves – which for us would mean the Balkan spirit or, if we look at it a bit wider, the Slovene soul – are something that interests me. The goal is to create ideas for large global brands that drive local people and become a part of local culture. Our job is to create using the elements that are around us, to value everything we have around us, our specificity, and to build stories that people want to share with each other.

On this basis, HailStorm in Istanbul made for Ikea stood out, and made us all laugh, at the same time showing how a big brand can become a part of the local reality while achieving business results from that action.

Media Marketing: Your father, Dragan Sakan, who left us exactly eight years ago, was the king of advertising in the Balkans. In the last eight years, you have greatly enriched the award collection of New Moment. Is there some rational explanation for that, apart from the fact that Saki has left behind solid foundations of creativity in New Moment, upon which you and your team build new successes?

Žarko Sakan: Creativity is our family business. There are many factors that have contributed to the fact that we are currently the most awarded agency in the Balkans, with 10 Cannes Lions, and the fact that we have managed to double the size and business results of the agency. Of course, Saki is the most important piece of this story, and the foundation he has set up is very important for success. We had the opportunity to learn about business and life from him. We are continuing the tradition, we stick to Saki’s faith in creativity and people who create ideas for life.

But it’s not just us who are responsible for this success, but also the great number of people with whom Saki worked and who believe in the New Moment philosophy and continue to live according to those principles. There are a lot of us in the New Moment, but also all over the world. As Saki used to say, our profession is beautiful and seductive, but it’s also demanding – it demands all of you. Perhaps we are successful because wo don’t just do this job, we live it.

Media Marketing: What was the most interesting encounter you had at the Golden Drum?

Žarko Sakan: I am glad that Golden Drum is pushing forward. We have met a lot of great people this year. The top experience was chatting with Sir John Hegarty over wine from his own winery in the south of France.

Media Marketing: What is currently happening at New Moment?

Žarko Sakan: Our industry is changing at great pace. At New Moment, we also change our processes and adapt to the new digital times we live in. It’s not difficult for us, because we are always New, and the company is young even though we are already over 37 years old. Our goal is to be a partner to our clients and to help them grow in the connected world. The whole industry is transforming into a digital one, which is very exciting to us and we like the fact that we are implementing ideas through countless new channels that digital platforms allow.

Tags: Golden DrumGolden DrumNew MomentŽarko SakanŽarko Sakan
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