Ružica Vrdoljak: Applied knowledge is what interests us, what we do, and what we bring to SoMo Borac!
Media Marketing: The program is excellent again this year, as it was last year. How do you manage to identify the best in the rapidly expanding digital space and bring them to SoMo Borac?
Ružica Vrdoljak: Great question. Putting the program together is a year-round process where we follow trends, people, and events, and always try to present something new. Our entire concept is unique, particularly because of the aforementioned short and focused presentations, but also because of the dynamic, fast-paced nature of the daily program – the breaks between presentations are also short. The aim is for attendees to get the most valuable information throughout the entire block of presentations without losing focus. We want the speakers to convey specific knowledge in a short time. We don’t want to drag on with overly theoretical presentations.
This year, AI is everywhere, and it’s certainly a hot topic, but we feel there’s a lot of theory and not enough discussion about specific ways to apply AI in everyday work in certain industries, especially in advertising and media. SoMo Borac will continue to nurture presentations that quickly and directly get to the heart of the matter, sharing experiences and offering conclusions based on concrete cases or suggestions for solving specific problems.
Media Marketing: Who do you think will attract the most attention from the professional audience?
Ružica Vrdoljak: That’s hard to say. It depends on which part of digital you’re involved in. The program is designed with topics that are more ‘media’ or more ‘advertising,’ but in essence, every topic is equally important for everyone in the industry. Fast and quality production of vertical video, personalization, and managing creatives are shared concerns. I believe everyone will find something for themselves, and since the program is divided into slots with 6-7 presentations, I’m sure attendees will learn a lot from each slot and find something specifically useful.
If I had to highlight someone, I’d say I’m excited to hear from Agnieszka Zamęcka, who’s coming from TikTok marketing to talk about the future of sales. We haven’t had the opportunity to hear directly from someone in TikTok’s marketing department in the region, which is what interests us most in the industry. From the media side, I’m looking forward to hearing Liesbeth Nizet from Mediahuis, who will share tips and secret recipes for media on how to attract future generations as their audience while maintaining trust. I’m especially excited about that presentation, knowing the speaker comes from a successful European media house. Among the local speakers, I’ve noticed great interest in Galeb Nikačević and his presentation on podcasts, as well as the fantastic feedback for Danijel Fazlić’s podcast, which has sparked significant interest in his talk about AI’s transformation in media. From what I’ve heard and seen, Fran Mubrin’s presentation on AI and art is a must-see!
The full program is available here: https://somoborac.com/program/
Media Marketing: Here’s a chance to invite digital professionals to come to SoMo Borac if there’s still space.
Ružica Vrdoljak: If you’re interested in what you need to know and apply about AI to stay competitive – SoMo Borac is the right place for you! Applied knowledge is what interests us, what we do, and what we bring. After an exciting program, you’re in for the most prestigious regional awards ceremony where we celebrate all works but reward the exceptional ones!
And of course, to top it off, the unforgettable SoMo Borac party featuring Hiljson Mandela to warm things up for Indira performing Colonija, followed by our well-known DJ TBD, with whom we’ll dance late into the night.
Interviewed by: Ekrem Dupanović
