Undeniably, video content is now the king of digital communication. Generation Z, raised in a digital world, increasingly seeks information and experiences through video content. They don’t want to waste time on lengthy descriptions or traditional ads; they desire dynamic and visually appealing content that delivers key product information quickly and efficiently. Statistics show that 88% of users decide to purchase a product after watching a video, and 72% prefer watching a video over reading textual descriptions. This underscores the importance of video format in the digital world and the necessity for merchants to adapt to this new trend.
Global e-commerce trends clearly indicate the need for a new shopping method. Leading this trend in the regional market is the Croatian app Kupyo, which promises to transform how we buy and sell. This innovative app combines the entertainment of social media with the functionality of e-commerce platforms, using AI technology. Designed as a “TikTok for advertising,” it enables more transparent and engaging online shopping while giving content creators and brands a unique way to connect with buyers. Kupyo merges the best practices of social media and advertising, targeting a global market eager for transparency, speed, and authenticity. Ahead of the beta version release, we spoke with the app’s founders, Željko Hudoletnjak and Celestin Ćurić, who revealed how Kupyo plans to lead a new era of shopping via video ads.
Vision and Expertise Behind the Revolution
Founders Željko Hudoletnjak and Celestin Ćurić bring over two decades of experience from various industries to create the Kupyo platform. Željko, an architect by profession, has managed Croatian digital platforms such as Njuškalo, Posao.hr, and Oglasnik, successfully leading major transformations, managing budgets exceeding €30 million, and overseeing teams of over 100 people.
Celestin Ćurić, with extensive experience in telecommunications and e-commerce, specializes in B2B sales and key account management. His skills, honed in companies like A1 Croatia, Iskon, and Sancta Domenica, have provided him with a deep understanding of market and user needs. Through his company Saldus, which handles over €10 million in transactions in the digital signage industry, Celestin brings essential expertise to the table. This blend of experience and innovation makes them an ideal team to develop an app poised to transform how people buy and sell.
How Kupyo Works
Kupyo stands out by utilizing video content to create an attractive, transparent, and fun user experience. Key features of the platform include:
- Dynamic Browsing: Video ads allow users to explore products in real-life settings.
- Personalized Recommendations: AI tools identify user preferences and suggest products tailored to their style.
- Secure Communication: Direct messaging with sellers fosters trust and simplifies decision-making.
- Easy Selling: Posting ads is made simple with intuitive AI tools.
Value, Trust, and Security
Kupyo changes the way we perceive online shopping. Instead of static images and lengthy descriptions, users can see products in real-life contexts, simplifying decision-making and boosting trust. Video ads not only attract attention but also provide detailed product insights, while the user-friendly interface makes buying and selling faster and more efficient.
The app promotes safe global community values, employing strict data protection measures and tools for verifying product authenticity. Each feature is designed to instill trust and satisfaction at every step.
Join the Video Advertising Revolution!
As the app prepares for its market launch, Kupyo invites local brands and content creators to test the app and develop their content. In its beta phase, business users have the opportunity to explore this powerful tool, while digital content creators are encouraged to download the app and contribute to its final development stage.
“We believe the future of commerce lies in interactivity and authenticity, and Kupyo is the tool to make that possible. The platform offers brands and creators the chance to embrace this trend, connect with their audience, and achieve financial success. We invite all users to join us on this journey and be part of the revolution in online shopping,” concluded Hudoletnjak.
