Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: HURA
Beautiful imagery of Rovinj and the dynamic footage of the great atmosphere at Days of Communication – especially the video that has already become the trademark of the festival – all this is the result of work of the guys from Ratio video production company, specializing in the development and production of all kinds of media content and services: Dino Senčar, director, cameraman and video editor and Filip Tomašević, creative director and producer.
We were interested in how the festival looks from their point of view, and what hides behind the scenes, so we asked Filip a few questions about their experiences with the festival and their work.
Your video materials from last year’s Days of Communication are bursting with energy. How do you experience the festival behind the camera?
Filip Tomašević: Thank you for the compliment! With such a giving scenery (I wish I knew who thought of it), then it’s easy to record. A good brief from the team behind Days of Communication is worth gold, and professionals who record / edit the footage are the key.
We see things that others do not see (sometimes fortunately and sometimes misfortunately) and we have the best seats in the room, making the whole process interesting and entertaining, and we enjoy it.
It seems as if Rovinj never sleeps during the three festival days. What was most interesting to follow for you, the daily or the evening program?
Filip Tomašević: The city of Rovinj is a fairy-tale scenery. It’s something you won’t find even in Hollywood movies, and if you do, then it came at a steep cost.
All of it is interesting, but the evening program is more relaxed in terms of work, because the people we film are more relaxed. The only problem are the lasers at evening parties, and one even fried the sensor on our camera. That’s why we bought a new camera for Days of Communication 2019. A more beautiful one – pink with blue dots.
Which speaker captivated you last year? Who was most interesting to record?
Filip Tomašević: Everyone was up to the task. They were all interesting to listen to, but Jayanta Jenkins (Creative Director of Twitter) leaves a particularly great impression with his critical thinking and attitudes. He was a very interesting figure, so we made an interview with him, recorded his lecture, and what’s especially interesting to me is that he is also a DJ.
We could have made a documentary about him. I think it would be a wonderful Ballon for Days of Communication.
You can listen to him below:
Video // Ratio VPDani komunikacija 2018#danikomunikacija #DK2018Enjoy life!!!
Posted by RATIO Video Production on Friday, April 27, 2018
You are specialized in creating and developing all sorts of media content and services. Creativity is especially important in your line of work. How do you encourage it? How does your creative process look like?
Filip Tomašević: How to present a product / service / event, convey a message, reach consumer awareness, and make video interesting? Constantly moving the perspective of thinking from macro to micro and vice versa. We try to move away from subjective thinking and to look at the work and the problems we face in creative processes in an objective way. The video ultimately looks simple, but that does not mean that the process of creating it was simple, on the contrary, complex processes and techniques in combination with knowledge and experience produce quality video.
Anyway…
Behind you are 15 years of quality work. What is your key to success, that made you stand out in this industry?
Filip Tomašević: Proactivity. Understanding how sales, marketing, digital platforms, creative processes work, understanding customer behavior toward a particular product / service, the huge amount of data we translate to understand not only what to do but how to do it, recording techniques, production and postproduction processes and tools, and even weather forecasts. And ultimately the correlations of all listed above with a positive attitude.
And now I’m hungry …
Results of all of the above?
Filip Tomašević: The confirmation of our quality work is long-term cooperation with many clients on domestic and foreign markets. Heineken, Croatia Insurance, NOA Beach Club, Skye (Norway).
