PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Interview

BalCannes stories behind the projects: Degordian and the campaign Thea-tre of Dreams

Degordian people are proud of their colab with the great Rene, they’re proud of the opportunity they got from Ožujsko, and they’re proud of themselves for properly taking advantage of the opportunity!

09/08/2018
in Interview
2 min read
BalCannes stories behind the projects: Degordian and the campaign Thea-tre of Dreams

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Last year Degordian had enriched the group of the Top25 BalCannes campaigns with their project The Theater of Dreams for Ožujsko Beer. We are talking about this campaign today with Matej Brnardić, the creative strategist of this project.

We came up with the idea … at the football match! By observing, noticing and talking with recreational athletes. Year’s spent on makeshift football pitches also helped, as well as participation in various online communities.

Our guiding thought was … that the reward must go to the most passionate fans of the (English) football. Since this passion is not always in correlation with football skills, we decided to compose our ideal team with stereotypes commonly associated with football.

During the realization, the biggest problem we encountered was … a short deadline for the realization of the project and the preparation of six prize draws in parallel, in a period of less than a month. As our commentators would say, we had to give 110% effort and “leave our heart on the field!”

The greatest contribution of this campaign was … the fact that thanks to the uniqueness of the prize, we enabled six lucky winners to achieve their craziest football dreams, and that in this process every football fan could find a contest in which they would be optimistic about their chances.

And it is special because … the fans completely identified with the video content we produced, which they showed through likes, shares, comments, and contest submissions. Additionally, I would like to point out the use of new and innovative award-winning mechanisms and the use of “less standard” channels like WhatsApp and forums.

 

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When it comes to our project, we are most proud of … cooperation with the excellent Rene, of the opportunity we got from Ožujsko, and of ourselves for properly taking advantage of the opportunity!!

If we were to go from scratch ... we would certainly do some things better, because it’s always possible to do better! We would raise the level of production and work a little more on the scenarios. The change was already visible in the other two seasons of this project. :) In terms of the concept, we were spot on there!

Throughout the process we learned …  what we already knew, and now we just confirmed it. good preparation is the most important part of every project. In addition, we learned it is not bad playing in a Premier League stadium. :) (we won’t mentioned the clear goal chance we missed)

What you certainly didn’t know … is that in the meantime we’ve done two more seasons of this campaign, in which we founded a fictional football club, made eight more sketches, took people to the biggest football matches in England and played at the Chelsea stadium in London.

In addition to the awards from BalCannes, we also brought with us … knowledge, inspiration and energy for new projects. Congratulations to everyone on great campaigns, I look forward to seeing what this year will bring! :)

Tags: BalCannesBalCannesBalCannesDegordianOžujskoTheatre of Dreams
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