Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Last year Degordian had enriched the group of the Top25 BalCannes campaigns with their project The Theater of Dreams for Ožujsko Beer. We are talking about this campaign today with Matej Brnardić, the creative strategist of this project.
We came up with the idea … at the football match! By observing, noticing and talking with recreational athletes. Year’s spent on makeshift football pitches also helped, as well as participation in various online communities.
Our guiding thought was … that the reward must go to the most passionate fans of the (English) football. Since this passion is not always in correlation with football skills, we decided to compose our ideal team with stereotypes commonly associated with football.
During the realization, the biggest problem we encountered was … a short deadline for the realization of the project and the preparation of six prize draws in parallel, in a period of less than a month. As our commentators would say, we had to give 110% effort and “leave our heart on the field!”
The greatest contribution of this campaign was … the fact that thanks to the uniqueness of the prize, we enabled six lucky winners to achieve their craziest football dreams, and that in this process every football fan could find a contest in which they would be optimistic about their chances.
And it is special because … the fans completely identified with the video content we produced, which they showed through likes, shares, comments, and contest submissions. Additionally, I would like to point out the use of new and innovative award-winning mechanisms and the use of “less standard” channels like WhatsApp and forums.
When it comes to our project, we are most proud of … cooperation with the excellent Rene, of the opportunity we got from Ožujsko, and of ourselves for properly taking advantage of the opportunity!!
If we were to go from scratch ... we would certainly do some things better, because it’s always possible to do better! We would raise the level of production and work a little more on the scenarios. The change was already visible in the other two seasons of this project. :) In terms of the concept, we were spot on there!
Throughout the process we learned … what we already knew, and now we just confirmed it. good preparation is the most important part of every project. In addition, we learned it is not bad playing in a Premier League stadium. :) (we won’t mentioned the clear goal chance we missed)
What you certainly didn’t know … is that in the meantime we’ve done two more seasons of this campaign, in which we founded a fictional football club, made eight more sketches, took people to the biggest football matches in England and played at the Chelsea stadium in London.
In addition to the awards from BalCannes, we also brought with us … knowledge, inspiration and energy for new projects. Congratulations to everyone on great campaigns, I look forward to seeing what this year will bring! :)