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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Methuselah #120: Another Creative Republic of Bihać is behind us, and everyone is sad it ended

Small boutique festivals are the future of communications industry

19/09/2018
in Diary
3 min read
Diary of a Methuselah #120: Another Creative Republic of Bihać is behind us, and everyone is sad it ended 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Photo: Ivanka Mabić and Maja Čulig at the panel with yours truly

Saturday was the second day of the Creative Republic of Bihać. I was feeling a little tired from late (or better said early morning going to sleep), but the exceptional energy of the event is keeping me awake. I can hardly wait to see other participants at the breakfast, to go to the AVNOJ Museum as soon as possible, to mingle with people with whom I actually socialize throughout the year (Damir Ciglar, Vanja Blumenšajn, Jelena Fiškuš, Sean Poropat, Bora Miljanović, Imelda Ramović…), but it’s something completely different in Bihać.

Imelda Ramović started with her lecture. Originally from Sarajevo, 13 years ago she decided to move to Zagreb and continue her successful design career there. Imelda is today an art director, designer and illustrator in the field of advertising, art, as well as music and fashion industries. She presented us with her most important works in the AVNOJ Museum. Finally, she also showcased the series of posters Monument to Monuments, which we saw the night earlier at the opening of her exhibition.

Then followed an extremely dynamic story of Bora Miljanović, CEO of the Represent Communications system from Belgrade. Bora is a great fan of new technologies and new trends in communication. He dedicated his lecture to Content Marketing. Bora most definitely belongs among the narrow circle of true experts thanks to his knowledge and previous practice of content marketing, but few are those who conquer new territories with so much energy and passion as Bora.

After a short coffee break, I was given the task to moderate a panel with Maja Čulig, Addiko Bank Marketing Director, and Ivanka Mabić Gagić, Head of International Business at the Bruketa&Žinić&Grey advertising agency. The two of them played a key role in the creation and promotion of Addiko Bank brand. Very interesting story. After the Bruketa&Žinić&Grey agency embarked on an adventure to create a completely new brand in a period of just five months, to prepare a promotional campaign and rebrand all branches of the Bank in the region within that same period, the client soon shortened even such a pressing deadly by almost half. And they did it. Luckily, Maja and Ivanka had previously cooperated while Maja was in the other company, and Ivanka in a different agency, so they had a positive experience earlier, otherwise this would be an almost impossible mission. Everyone survived. Both the bank, the agency, Maja, and Ivanka. An example for the history books. In two days I’ll be doing an interview with Maja in Zagreb, so I’ll bring you the full story then.

The Creative Republic of Bihać was nearing its end. I was eager to go home, and I still had plans in Bihać. I arranged with Nermin Nino Kasupović that I would bring to lunch Dubravka, Bora and Bojana Radić, the CEO of Represent Communications Banja Luka, and that he would bring other guests when the program is over. We went to the River Dock restaurant, at Ripač, we ordered food and sat in the boat. Everything was served on the table, the driver started the silent electric motor, and we moved to the waterfalls. We enjoyed the food and beauty of the one and only Una. Dubravka, Bojana and Bora were thrilled. They were snapping photos everywhere. I was calm. I already went through this experience. I spent the summers of the first 20 years of my life here, and dived from those same waterfalls that we were under now. From below they look really impressive. After lunch we visit Ripač. New thrills. I showed them where our family house stood, which was burned down during the war. I hope to have time to rebuild it eventually.

We returned to the restaurant where Nino, Jelena, Sean and other guests had already arrived. I said goodbye to everyone and left for Sarajevo. 30 kilometers from Bihać, I stepped by Čardaklije, where Azra and Amir were waiting for me for a coffee. They also came this weekend to enjoy the natural beauties.

As I was driving to Sarajevo I was tired, but in great spirit. It was wonderful in Bihać. Small boutique festivals are the future of the communications industry. I was rewinding the impressions, laughing, and singing along with Rade Šerbedžija as I drove home.

Tags: Creative Republic of BihaćDiary of a Methuselah
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