Last night, Sarajevo became the epicenter of creativity and innovation during the awards ceremony of the NO LIMIT BH Advertising Festival 2024. Hosted at the European House of Culture and National Minorities, the event brought together the best in advertising and public relations, celebrating the most creative ideas and top-notch campaigns that defined the year.
Festival director Irena Miličević Vukoja officially opened the festival with a welcome address, highlighting the significant increase in submissions this year. With 120 entries from 27 agencies and advertisers, the festival saw an impressive 40% growth compared to the previous year.
Irena Miličević
“This growth demonstrates that the creative industry in Bosnia and Herzegovina is strengthening, despite challenges and the absence of a professional association. Your support of this festival confirms that together we are building a brighter future for our industry,” emphasized Irena.
Before the awards ceremony, attendees had the opportunity to hear a fantastic lecture by Van Rais, one of the world’s leading experts in behavioral branding. His talk on the power of behavioral design in transforming brands left a strong impression on those present.
Van Rais
President of the jury, Haris Mujanović, stressed the importance of the progress in the quality of submissions demanded by NO LIMIT and the potential the competition holds.
Golden Awards
At this year’s NO LIMIT BH Advertising Festival, the golden awards went to campaigns and creative ideas that pushed the boundaries of advertising in Bosnia and Herzegovina. These awards are not just a recognition of excellence but a reminder of the power of innovation in driving positive change.
- Film: “Ultra je beton za tvoj telefon,” the first AI-produced commercial in BiH, by Agency Fabrika for BH Telecom.
- Ambient: “RE84 – Reviving the Olympic Spirit of Sarajevo,” by McCann Sarajevo for the City of Sarajevo.
- Digital – Social Media Communication: “Naše mjesto,” by Via Media for Bingo.
- Video Content: “Don’t Close Your Eyes! – Protecting Children Online,” by Aquarius for m:tel.
- Social Good: “Don’t Close Your Eyes! – Protecting Children Online,” by Aquarius for m:tel.
- Product Design: Plivit Adria by Effect Agency for Plivit Trade.
- No Limit Adriatic: “Ožujsko – Be Brave, Be Healthy,” by BBDO Zagreb for Molson Coors BH.
Top Honors of the Evening
Across 18 categories and 6 subcategories, a total of 44 awards were presented. Those with the highest cumulative scores earned the top awards:
- Grand Prix went to Aquarius for the campaign “Don’t Close Your Eyes! – Protecting Children Online,” created for m:tel, which also received the title of Advertiser of the Year.
- Agency of the Year was awarded to Aquarius, whose work excelled across multiple categories.
Aquarius i m:tel
- Creative of the Year was awarded to Aleksandar Živanić.
Aleksandar Živanić
The prestigious title of Advertising Personality of the Year went to Jelena Trivan.
Irena Miličević Vukoja , No Limit and Ana Ponjević, m:tel
Highlighted Campaign: “Don’t Close Your Eyes!”
The festival’s winning campaign drew attention to the growing issue of online violence against children. This socially responsible initiative once again demonstrated the power of advertising in raising awareness of important societal issues.
Special recognition for contributions to the creative industry was awarded to the legendary creative director Bojan Hadžihalilović.
Bojan Hadžihalilčović
Additional awards for outstanding contributions to the creative industry went to:
- Haris Jusović – for boldness in the creative industry.
- Aida Ređepagić – for contributions through photography.
- Studio Kaftan – for investments in marketing through the fashion industry.
The awards ceremony concluded with informal networking, marking another successful year for the festival.
See you next year at the 10th anniversary edition of the NO LIMIT BH Advertising Festival!
For a complete overview of awards and winners, click the link.
