On Friday, November 1, 2024, this year’s edition of the prestigious Red Dot Award: Brands & Communication Design ceremony was held in the Concert hall in Berlin.
Red Dot has been held since 1955 and is recognized as one of the most important awards in the design world. It provides a global platform for top products, brands, and communication projects, evaluated by an expert international jury. Red Dot is significant as it sets standards for innovation, creativity, and functionality in design, recognizing work that brings quality and aesthetic value into everyday life.
For many years, Croatian design has won numerous awards at this event, and this year, the agency Bruketa&Žinić&Grey won two awards: one for the project “A Story Worth Every Letter” and one for the packaging of Maslinika V olive oil.
A special recognition went to the project created for Marodi – “A Story Worth Every Letter,” which received the title “Red Dot Best of the Best,” awarded to the best among all Red Dot winners distinguished by exceptionally high design quality.
A story worth every letter
Marodi team
The inspiration for the project came from the fact that the Međimurje folk song (Međimurska popevka) was included in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2018, where it will remain protected as long as it is actively used. To contribute to preserving the song, a limited edition of five books of Međimurje folk songs – “A Story Worth Every Letter” – was created, with each book accompanied by special packaging of Marodi alphabet pasta for soup, containing exactly the letters used in the song.
The packaging for Maslinika V olive oil tells the story of a small olive grove dedicated to producing the purest extra virgin olive oil through hand-picking and same-day pressing. To prevent oxidation, speed is crucial, and the harvested olives must be brought to the mill as quickly as possible.
Untitled design
Maslinik team
The designed label represents an interpretation of the olive grove, with white segments symbolizing the dry-stone walls surrounding the grove and a bronze segment symbolizing the entrance. The grove’s logo is centrally placed on the bronze segment, depicting an olive tree with roots. The oil in the bottle embodies the essence of the olive tree, which is why the packaging emphasizes the care and effort invested in preserving the oil in its highest quality form – by hand-picking and pressing the olives on the same day.
To date, the Bruketa&Žinić&Grey agency has won a total of 30 Red Dot awards, underscoring their continuous presence and impact in the design world.
