When they launched the beta version of the app late last year, two friends and passionate tech enthusiasts had no idea how far it would go – from massive interest from the tech community and media hype to investment opportunities. It quickly became clear that Kupyo wasn’t just about developing new tech solutions – it was about igniting change in the world of online shopping. Today, the Croatian tech duo – Željko Hudoletnjak and Celestin Ćurić – officially go global with an app that integrates artificial intelligence, video ads, and e-commerce into a unique user experience. Kupyo is a tech answer to the new shopping habits of Gen Z – combining the best of Amazon, TikTok, and Vinted in a smart platform tailored to modern consumers. The launch in Croatia was organized in collaboration with Hrvatski Telekom through the Magenta Moments program, available to all users regardless of their mobile operator.
The future of online shopping launched from Croatia
At a time when traditional e-commerce platforms are struggling to retain user attention, simplify online shopping, and reduce product returns, Kupyo emerges. This Croatian innovation brings change to the very core of online shopping: users are no longer limited to static product images – they want to see products in real-life contexts, through dynamic, engaging, and informative videos. Every product is showcased in a way that gives the buyer detailed insight into its identity, functionality, and real-world use. Kupyo uses advanced AI technology that allows users to easily generate ads in just a few clicks, including the use of AI avatars in video content. These virtual assistants can present products automatically, streamlining the advertising process – especially for small businesses and brands without large marketing teams. Kupyo is a next-gen video marketplace that blends elements of social media, video platforms, and e-commerce. Users discover products through video, communicate directly and instantly, and complete their purchases easily and securely.
“In the beginning, our goal was to develop, test, and refine the product, but soon business clients and investors recognized our AI system as a solution they wanted to integrate into their existing platforms. That was a clear signal that we had a strong competitive edge globally. Today, our focus is on developing tech that gives users the most intuitive experience possible—from publishing an ad in three clicks to having an AI avatar present the product, generate a promo video, and even run a campaign. Our mission is to simplify and enrich online shopping,” says Celestin Ćurić, co-founder of Kupyo.
Everything in three clicks: Record. Sell. Buy.
To quickly bring this new form of online shopping to a wider audience, Kupyo entered into a strategic partnership with Hrvatski Telekom in the regional market. Through their Magenta Moments benefits program – one of the most active rewards programs in Croatia in just over a year – all users of the Moj Telekom app, regardless of mobile operator, can access special benefits. Starting May 7, 2025, users can download a code from the app that grants free delivery on all products purchased through the Kupyo platform – a benefit valid until the end of the year. Simply download the code via the Moj Telekom app and enter it during checkout on the Kupyo platform. On Kupyo, you’ll be able to explore current offers in fashion and beauty from brands like Shoetique, SWYbrand, La Piel, Icon, Germaine de Cappucini, Bahel, as well as exciting deals in tech (Big Bang), real estate (Eurovilla, Dogma), and automotive (Auto Fly). This initiative not only promotes a new online shopping experience but also encourages the use of local products and brands through a technologically advanced infrastructure.
“Hrvatski Telekom continuously invests in developing innovative digital solutions and providing high-quality user experiences. Our partnership with Kupyo is a great example of how artificial intelligence can significantly enhance online shopping. We believe advanced AI tools and interactive video content are what make this e-commerce service stand out, offering users an authentic, personalized, and fun shopping experience. That’s why HT continues to collaborate with companies delivering top AI solutions, to bring cutting-edge technology closer to everyone and raise the standard of digital services. This approach is especially suited to modern consumers – particularly younger generations – who expect simplicity, personalization, and innovation in their everyday digital experiences. Through the Magenta Moments program, we offer all users, regardless of mobile operator, access to exclusive benefits on the Kupyo platform, further encouraging the use of domestic innovations and brands,” said Ivan Runje, Director of Consumer Marketing and Product Management at Hrvatski Telekom.
Artificial intelligence, avatars, and sustainable shopping
As of today, Kupyo is available on all iOS and Android devices and is ready to conquer the global market thanks to its innovative approach, unique technological solutions, and extremely user-friendly interface. What makes the app unique is the powerful combination of video content and artificial intelligence, giving users a personalized, visually rich, and intuitive shopping experience. Video is the primary communication format – it allows users to experience a product almost as if they’re holding it in their hands, increasing trust and reducing the risk of poor purchase decisions. Additionally, AI tools constantly analyze user habits and preferences to suggest products that truly fit their style and needs. Kupyo enables secure payments through Stripe and offers delivery to your doorstep or nearest parcel locker. The app’s philosophy is strongly focused on sustainability and reducing the environmental impact of logistics.
“Our ultimate goal is to dominate the global market, but we also have a clear mission—to make online shopping no longer a cold, generic activity reduced to a cart and checkout. We want Kupyo to be a place where people, ideas, styles, and products meet—through dynamic videos, authentic AI recommendations, and secure communication between sellers and buyers. With a video-first approach, we see an 86% increase in buyer confidence, fewer returns, and a platform that is not just functional but fun and emotionally engaging. We believe this is the future of e-commerce,” concluded Željko Hudoletnjak, co-founder of Kupyo.
