Marketing agencies McCann, DRV, and AdVenture, together with media agencies UM, Initiative, Media Jobs, and Media Pool, operating successfully across eight Southeast European markets, are joining forces under the AMA Group. Each agency retains its brand identity, while this consolidation enables better synergy, team integration, knowledge and experience sharing, and access to data and tools. Thanks to this collaboration, clients will have all the communication services needed to grow their business – under one roof, in one place.
“At AMA Group, passion is the driving force behind everything we do. Our mission is to empower brands to grow and deliver results through creativity, knowledge, and integrity – providing our partners with innovative and effective solutions in response to the challenges of the modern market. Our people are our strength. Over 400 creatives, account managers, designers, strategists, media planners, analysts, digital experts, and copywriters add value with their talent, professionalism, and expertise to some of the world’s largest global, regional, and local brands,” said Maja Antić, CEO of AMA Group.
AMA Group operates in Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria, as part of the Slovak-based Across Media Holding (AMH). The company is committed to developing and upholding key values in its operations: the power of people, agility in business, a client-centric approach, adherence to ethical principles with a drive for excellence, a global mindset combined with local knowledge, and creativity driven by passion.
For more information, visit the AMA Group website and LinkedIn profile.
