Zoran S. Avramović (1959), the Secretary General of the Crvena Zvezda Sports Society. He is also a member of the Board of Directors of the Football Club Crvena Zvezda, the editor-in-chief of the Zvezdina revija, and the founder and president of the Football Friends foundation. He is the author of the following books: ‘Industrija fudbala’ (Industry of football), ‘Fudbal globalna religija’ (Football: Global Religion), ‘Fudbal na prvom mestu’ (Football Comes First), ‘Fudbal, srce miliona’ (Football, the Heart of Millions), ‘Kad prestane igra, počinje rat’ (When the Game Ends, the War Begins,), ‘Fudbal – most prijateljstva’ (Football – Bridge of Friendship), ‘Akademija fudbala – drugo ime budućnosti’ (Football Academy – Another Name for the Future). In these works, he examines football as a phenomenon through a communicological analysis of the political, economic, socio-demographic, and technological environment. Curious and inquisitive, he believes that communication is the key to solving all problems.