Mario Ivić is the CEO of Telum, Midas Network, and DeFractal, and one of the prominent experts in the AdTech industry. He began his career in 2008 by founding the marketing agency Telum, which today holds the prestigious Google Premier Partner certificate for 2024, an accolade awarded to only 3% of Google's partner agencies. With over 16 years of experience leading a performance agency, Mario brings a valuable perspective that covers both aspects of advertising, offering a deep understanding from the advertiser's viewpoint as well as the broader advertising ecosystem. Since 2016, Mario has been a prominent figure in the AdTech industry, co-founding Midas Network, the largest native advertising network in the region, boasting over 11 billion content impressions per month.