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Ioana Chiriac
Ioana Chiriac is a Creative Director in experiential marketing and live events, working across corporate experiences, conferences and brand activations. With a background in marketing and strategic communication, she leads the development of creative concepts and brand narratives that align creative direction with strategic intent. Her work focuses on designing audience journeys and live brand experiences built on clarity, relevance and human connection. Ioana contributes to industry discussions on creativity and the future of live experiences and has spoken at international events on storytelling and experience design. She currently leads creative projects at Universum Events.

Written by Ioana Chiriac, Creative Director @Universum Events This week felt like a month. Not because it was heavy, but...

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