Elma Pašić  -  a graduate psychologist, researcher, ISCP certified cognitive-behavioral coach, Point of You Practitioner, and consumer experience professional. She is the founder of the Office for Consultation and Counseling – UVIDI, and a guest lecturer in the course Consumer Behavior. She believes in lifelong learning and that knowledge is the investment with the highest return. For over 30 years, she has been professionally engaged with people, their needs, experiences, and insights. She is active in professional associations.