Effie Awards Croatia this year marked ten years of existence, and for this jubilee, awards dedicated to the most effective market communications in Croatia also gained a new look on the web in cooperation with the web.burza agency.
“Ideas that work is the slogan of the competition, and we can proudly say that the idea, skilfully developed by web.burza team in cooperation with HURA, is quite efficient, bringing new functionalities besides its attractive appearance. Our previous design has grown on us, but refreshment is always welcome and we are looking forward to the new features of the Effie website,” HURA said.
The design is stylish, clean and guided by the basic design principles in accordance with the set standards. Along with visual modernization, easily recognizable elements and mental models are used, thus reducing the cognitive effort of the user. An additional element of modernization is the use of an official typeface on the website, which was enabled by new technology.
In addition to the visual redesign, the Effie website will now offer regular info about what’s new for the competition in the calendar section. Examples of well completed entries are available at a single click, and the online showcase offers the best of this year’s entries at the Effie 2019!
Effie is the central marketing and business initiative in Croatia and in the world that promotes the unavoidable link between marketing activities and market results. This prestigious award is the ultimate proof and recognition that is awarded at the national level to the best agencies and advertisers for outstanding market communications in the areas of creativity, strategy and achieved results.
