The campaign „Zdravoljupci“ of the company Konzum BiH is in full swing as of today, namely the carrier TVC today moves from the social networks to TV stations across Bosnia and Herzegovina.
But, much more importantly for the kids, who have been seeing the colourful characters on billboards over the last week, the plush toys are now available at Konzum BiH stores.
The toys will be available for purchase directly, but shoppers will also have the opportunity to collect points and get discounts on the plushies, and since the campaign’s ultimate goal is to promote healthy eating habits, specially marked items in the produce segment will bring special points.
During this weekend, and announcing the arrival of toys in stores, their life-size versions took a stroll around Sarajevo, Banja Luka and Mostar, and made selfies with fans. Passersby had the chance to meet Strawberry Lola and Banana Beti, and according to Konzum this will not be their last appearance during the campaign.
“Zdravoljupci have already caused tremendous interest since the teaser segment of the campaign started a few days ago. In Konzum, we strive to give every project added value, so we will visit kindergartens for small children of preschool age, where we will realize a series of workshops in our stores all over Bosnia and Herzegovina where we will further promote the importance of healthy eating habits. In particular, I would like to point out that part of the funds from the sale of the Zdravoljupci will be donated to the homes for children without parental care in four BH cities before the end of the project,” said Haris Arnautović, Head of Marketing Service at Konzum BiH.
