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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Bruketa&Zinic OM Rebrended to Bruketa&Zinic&Grey

Agency establishes itself as a brand, product & retail design hub, and a digital shopper hub for the Grey Group Global Network

15/09/2017
in Archive, News
3 min read
Bruketa&Zinic OM Rebrended to Bruketa&Zinic&Grey

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Davor Bruketa, Alain Groenendaal and Nikola Žinić

Grey Group, a unit of WPP, the largest global communications services group, has completed its acquisition of a majority stake in Bruketa&Žinić OM as well as a 50% share of its sister agency Brigada. The agencies are now merging with Grey Zagreb to create Bruketa&Žinić&Grey.

The management team consists of Co-Chairmen and Chief Creative Officers, Nikola Žinić and Davor Bruketa with Siniša Waldinger as Executive Creative Director, Damjan Geber as CEO of Brigada and Nikola Bubanj, CEO of Grey Adriatics.

The agency will operate under the new name as part of the global Grey network. This investment strengthens Grey’s position in the Adriatic region and enables the agency to leverage B&Ž’s core competencies across its European network.

Bruketa&Žinić&Grey will become one of three design hubs for Grey Europe, the others being the award-winning shop KW43 in Düsseldorf and Brand Union in Stockholm, part of INGO. Designers in Zagreb have already begun working in collaboration with Grey agencies in Milan, Moscow and New York. Brigada is also developing architectural design plans for Grey’s European headquarters in London.

Additionally, Bruketa&Žinić&Grey recently expanded its offerings by recruiting a new digital team, that has years of experience working with some of the Adriatic region’s largest brands. This group is led by Ivan Kovačević and will form the core of a new Digital Shopper Hub which will help clients across Europe capitalize on the interaction between their digital activities and their instore/shopper activations. The team has already begun working on opportunities with Grey Warsaw.

“Our past work is based on successful collaborations,” said Davor Bruketa. “It was just two of us – Nikola Žinić and I – at the beginning and then later we were lucky to cooperate with a great number of exceptional people – creatives, entrepreneurs and all kinds of experts. Today we collaborate with some of the most ambitious organizations in this region. This is a new step in our development. There’s more space for us to grow our ideas internationally.”

“This collaboration will provide better service for our partners in Croatia and in the region because we will be able to connect the creativity of our teams with the insights and technology of the global Grey network. Almost all of our clients are searching for ways to export their products and services. We will now be able to better support their ambitions, no matter whether it is tourism, the food industry or innovative digital products,” said Nikola Žinić.

Damjan Geber agreed, “With Brigada, the Bruketa&Žinić&Grey offer covers the whole communications spectrum, from branding to on-line and offline retail. It’s a unique offer, not just in this region. With our deep understanding of the retail process we have already proven that we can come up with effective solutions for different markets. This partnership will speed up our growth and development.”

“It isn’t often that you discover an agency with such a unique, design inspired and holistic vision for communications in today’s marketplace”, said Alain Groenendaal, President and CEO of Grey Europe. “I am incredibly excited about the opportunities for the Bruketa&Žinić&Grey team to add capabilities and value to our clients in the Grey network both in Europe and beyond.”

Nikola Bubanj is excited about the opportunities for the employees of the merged organization. “At Grey we have always focused on culture, talent, and flawless execution. As we come together, our capabilities will be broader and deeper and teams will be able to work on different, and larger, pieces of business like shopper, branding & design, retail and e-commerce. We’ve got a bigger canvas to work on now.”

Tags: Bruketa&Žinić OMBruketa&Žinić&GreyGrey Group
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