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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

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    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: New shock from Facebook; Deadline for PRiZNANJE extended; Mr. Goodvertising on 11th April in Ljubljana; IAB Macedonia adopts codex of online publishers; Conversations – Boris Greiner; Alkaloid marks 40 years of Bekutan…

Mr. Goodvertising will present several current directions for development of brands in a rapidly changing communication environment

06/04/2018
in Archive, News
5 min read
24 Hours: New shock from Facebook; Deadline for PRiZNANJE extended; Mr. Goodvertising on 11th April in Ljubljana; IAB Macedonia adopts codex of online publishers; Conversations – Boris Greiner; Alkaloid marks 40 years of Bekutan… 5

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

NEW SHOCK FROM FACEBOOK: UNFORTUNATELY, PERSONAL DATA OF MOST OF OUR TWO BILLION USERS MIGHT HAVE BEEN STOLEN AND SHARED WITH THIRD PARTIES

The social media giant Facebook announced on Wednesday what was feared by many – they confirmed that the data of most of the two billion of their users was probably taken by “third parties”, of course, without their approval.

The company also announced that they would further restrict developers and companies access to information of about two billion of their users in the future, writes The Washington Post.

Facebook continues to claim that Cambridge Analytica, a company associated with the far right wing of the Republican Party, has unauthorizedly come into possession of the data on 87 million people, the vast majority of whom live in the United States. This means that about 37 million users more were affected than previously thought.

DEADLINE FOR ENTRIES FOR THE ANNUAL AWARDS OF THE SERBIAN ASSOCIATION FOR PUBLIC RELATIONS EXTENDED

Deadline for entries to the contest of the Serbian Public Relations Association for this year’s 20th Annual Award Ceremony – PRiZNANJE 2018 has been extended until Tuesday, April 10.

PRiZNANJE is the award that is given at the ceremony PRiJEM for the best communication activities in the previous year. Remarkable individuals and organizations that best designed and realized communication with certain publics are rewarded. Over the years, this award and the event itself have become a prestigious aspect of professional affirmation, so the contest receives entries not only from individuals, but also from the most prestigious organizations, institutions and agencies.

The very way of nominating and awarding has been developing since 1998, when the PRiZNANJE was first awarded. The number of categories changed with the years, and today the Public Relations Association of Serbia announces a competition for 16 different categories in the field of communication and PR.

On this occasion, special awards are also presented: the Srđan Đurić Award for outstanding personal contribution in the field of communication, and Communicator of the Year Award, and Dr Dragutin Vračar award for the best academic work in the field of communication and public relations.

More information on the contest itself can be found on the link: http://pr.org.rs/prijem-2018/

EXCLUSIVE CHAT WITH MR. GOODVERTISING – THOMAS KOLSTER COMING TO LJUBLJANA ON 11TH APRIL

Formitas BBDO is organizing an exclusive conversation with the modern branding expert who has raised the story of brands to a whole new level. Thomas Kolster, also known as Mister Goodvertising, will visit Ljubljana on April 11th at Cankarov dom. Everyone who wants can socialize with Thomas between 9:30 and 11:00hrs.

Mr. Goodvertising will present several current trends for the development of Slovene brands in a rapidly changing communications environment. Thomas Kolster will show ways of advanced thinking that gives brands a long-term road to consumers, new successes and a better world than we live in today.

Thomas will share his beliefs and experiences with the audience, giving them the strength to use their business to change the world for the better. Goodvertising can become the foundation of future business models, reflections and a new core of brands in communication, a new conviction and passion that we will include in our branded everyday life.

Thomas says: “Let’s take the first step and start changing the world today.”

Due to limited number of places registrations should be sent to info@formitas.si

FIRST INTERNATIONAL FESTIVAL OF THE MODERN WOMAN TO BE HELD IN TUZLA

The First International Festival of The Modern Woman will be held in Tuzla (Bosnia and Herzegovina) from 19 to 22 April.

More than 500 most successful women from all spheres of life, from politics to fashion, will tell their stories about their paths and obstacles on their paths to success. Festival of the Modern Woman is conceived as a central place to talk singularly, sincerely, freely and differently than ever before.

One hundred inspirational speakers, over 30 panel discussions, life stories and unavoidable entertainment, are a guarantee that the Festival will become a #PlaceToBe for women.

No matter what you do, whether you are part of a large corporation devoted to science, sports, fashion, or you are just starting a private business, the three days of this festival will be your oasis of ideas, desires and inspiration.

You can find more about the festival at: www.Festival.Zenski.ba

IAB MACEDONIA ADOPTS SELF-REGULATORY CODE OF ETHICS FOR ONLINE PUBLISHERS

The Assembly of IAB Macedonia has unanimously adopted the proposal of the Self-Regulatory Ethics Code of Good Professional Practice in Digital Advertising in the Republic of Macedonia, which prescribes the rules for fair, ethical and good professional practices of media publishers in relation to the creation and publication of content, products and services which they offer through their digital media.

Boris Eftimovski

The president of IAB Macedonia, Boris Eftimovski, said on this occasion: “This is a significant step towards fulfilling our goal of increasing the credibility of online media, and therefore the size of the total advertising cake for domestic digital publishers. With the Code, we want to make a distinction between transparent and professional digital publishers, giving them greater value in the overall media and advertising eco system. That’s why we invite all serious Internet publishers, and those who want to become one, to accept the IAB Code of Ethics, whether or not they are members of the Association” (Marketing 365)

HDD: [D]RAZGOVOR – BORIS GREINER

On Monday, April 9th, 2018, at 19:00hrs, the HDD Gallery in Zagreb will host the Conversation with Boris Greiner, on the occasion of his SAD UP, SAD DOWN exhibition. Greiner will talk about his approach to art and way of thinking, about the relation between the design, writing, film and fine art, about what brought him into the world of graphic design in the eighties, and about everything he does today in this and other creative areas. The conversation is also the last opportunity to look at the exhibition itself, and it will be led by Marko Golub.

Boris Greiner was born in 1959 in Zagreb. He began creating in 1983. Together with Stanislav Habjan, he implemented a number of projects in various media (graphic materials, prose, performances, exhibitions, actions and experimental films), within the framework of the 20-year conceptual project Greiner & Kropilak Mailart Office. Since 1992 he has worked with Stanislav Habjan and Danijel Zezelj within the Slipa Konfidenca art group. In 2001, S. Habjan, D. Zezelj, Boris Cvjetanovic and he founded the Petikat art organization, and in 2003 he concluded his 20-year project Greiner&Kropilak Mailart Office, and since then he mainly works independently.

ALKALOID MARKS BEGINNING OF THE CAMPAIGN AMID 40 YEARS OF BEKUTAN

In the presence of media representatives, pediatricians, pharmacists, technologists, dermatologists and other close associates, Alkaloid marked the start of the campaign planned amid the 40th anniversary of one of the leading brands of the company, the famous Bekutan.

Bekutan was launched in production in 1978 with Bekutan cream in modest quantities. Today, the Bekutan product portfolio includes 26 basic product types with more than 50 different packaging types.

For its latest products: redesigned Bekutan baby diapers and new Bekutan toilet paper, Alkaloid hired new ambassadors who were introduced to the public as Bekutan models. (Marketing 365)

Tags: BekutanFacebookFacebookFormitas BBDOGoodvertisingHDDHDD GalleryIAB MacedoniaInternational Festival of The Modern WomanPRiZNANJE
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