By Ekrem Dupanović
For a domestic marketing agency to break into markets beyond Croatia’s borders, it first needs an opportunity and then must meet the high standards of international markets with its quality. Agency 404 has achieved all of this with its latest campaign for Läderach, the well-known luxury Swiss chocolate brand.
For Valentine’s Day, the agency’s creative team developed an elegant yet warm campaign in which Läderach celebrates small, everyday moments of love. The campaign launched on New Year’s Eve at New York’s Times Square and then continued across digital and offline channels worldwide.
We asked Fran Mubrin, Creative Director at Agency 404 & Partner @MYTY, three questions about this campaign.
Media Marketing: How did the agreement for this campaign come about? Did you find the client, or did the client choose you?
Fran Mubrin: We were invited to this project by the brand, which was looking for a new agency that could provide a fresh 360-degree approach – from idea development to producing a large volume of content for both digital and offline channels. From day one, our collaboration was based on open dialogue with the goal of finding a solution that could work on a worldwide communication level.
Media Marketing: What does this campaign mean for 404? Is it an entry into the international market, which enhances the agency’s image? Does it mean better pricing for agency services, considering that New York is a huge market where everything is on a grand scale? Or is it something else?
Fran Mubrin: For 404, this campaign demonstrates that we are ready for major international projects and capable of meeting the high standards of the global market. Moreover, working on a campaign for a prestigious brand like Läderach, especially on Times Square, further boosts our confidence and motivates us to repeat such achievements today.
Media Marketing: Will 404 now focus more on foreign markets, considering that after the Läderach campaign in New York, nothing seems out of reach?
Fran Mubrin: Our focus has always been on finding the best solutions for our clients, regardless of geographical context. Whether we operate on a local or global level, we believe all our clients deserve the same level of attention and dedication – because through this commitment, we not only justify their trust but also prove the real business value of our solutions.
When it comes to the future and international expansion, we systematically work on global-scale projects through partnerships with agencies within the MYTY Group. This campaign is just one example of what we have done, and we are currently working on several other international projects that we will talk more about in the near future.
