SOZ Academy , a series of free educational sessions for members of the Slovenian Advertising Chamber (SOZ), will host Ravid Kuperberg on April 24, 2026, for an online lecture focused on creative thinking in the context of artificial intelligence.
Ravid Kuperberg, a structured creative thinking trainer in brand communication and partner at Mindscapes, works with numerous advertising agencies and brands worldwide. His background spans both strategic and creative thinking, as well as leadership roles, offering a practical perspective on how creativity functions in real-world environments.
He is a frequent speaker at marketing conferences and advertising festivals, including the Cannes Lions Festival, where he has been invited multiple times. Ideas developed using Mindscapes structured creative thinking tools have won 52 Cannes Lions awards, including three Grand Prix awards.
From imagination to value through AI
The lecture will explore how artificial intelligence can be used to turn imagination into reality and data into value. While discussions around AI often focus on its capabilities and how to prompt it effectively, the session will shift attention to another dimension: how to structure human thinking when developing ideas that rely on AI.
The focus will be on identifying areas where AI genuinely adds value and on aligning creative thinking with those opportunities. Drawing on his experience, Ravid Kuperberg highlights that many successful AI-driven ideas follow recurring thought patterns. These patterns can be recognized, decoded and applied as practical tools in the creative process.
Recognising patterns behind award-winning ideas
During the session, Ravid Kuperberg will present examples of award-winning AI-based ideas and break down the thinking strategies behind them. The aim is to translate these patterns into actionable frameworks that can support the development of new and original concepts.
By combining structured thinking approaches with AI capabilities, the lecture positions creativity not as a spontaneous outcome, but as a process that can be guided, repeated and scaled.
The session is part of SOZ Academy’s ongoing effort to provide its members with practical knowledge and tools relevant to the evolving communication and marketing landscape.
