This year’s 17th PRO PR conference will host prominent public relations experts.
Some of the lecturers are Mrs. Svetlana Stavreva, President of The International Public Relations Association (IPRA), founded in 1940, and Mrs. Maria Laura Garcia, President of the global intelligence agency FIBEP, founded in 1953. Takashi Inoue, president of the Japanese Institute of Public Relations, will also be one of the key lecturers.
This international conference is held for the 17th consecutive time, this time in Croatia – PRO PR is a conference specific for moving its venue every year to other country in the Adriatic region.
Marcelo Risi, Director of Communications at World Tourism Organization UNWTO, Raymond Frenken, Communications Director at the European Banking Association, Zarena Kancheva PR and Marketing Manager at Viber, and Patrick Harris, former secretary general of the media division for his Majesty Prince of Wales, are just some of those who will share their knowledge at the conference.
The conference will also be marked by two panels on the role of public relations in branding tourism destinations and the meaning of digitization in the area of public relations. This conference is in its essence dedicated to the key challenges of communication transformation.
“Unfortunately, even 25 years since the independence, we don’t have enough transparent communication at political and economic level. There is not enough awareness of public administration and public administration employees about the importance of public relations, and public relations experts are not sufficiently recognized at all levels. Large corporations and certain commercial sectors of companies understand the importance of this. Within the newly emerging successful companies, there is still a lack of IT sector that would strategically communicate. Although the start-up community has reached its peak in perception, their communication lags behind. Although we are talking about digital literacy, technology is advancing so fast that, according to statistics regarding population, very few citizens actually use digital services established by public administrations. Slovenia is the region’s leader in this. Serbia has a clear national strategy for two years now, and Croatia has been communicating digital transformation more intensively in the last quarter,” said Danijel Koletić, chairman of the organizing committee of the PRO PR Conference.
The 17th PRO PR Conference will be held from 10th to 13th April, 2019, at the Hotel Katarina in Selce, Croatia. Organizers expect more than 200 participants from countries in the region.
More information about the conference and its program are available on the official website of the event: www.pro-pr.com.
