At a time when business growth increasingly depends on the ability to connect different actors, rather than solely on internal capacities, the topic of partnerships is coming to the forefront of strategic conversations. It is precisely this dimension that Jonika Dhima Hoomes, founder and CEO of Integralis Leadership and former leader of hyperscale operations at Google, opens at this year’s Slovenian Advertising Festival (SOF).
Her talk, “The foundation of successful partnerships in complex ecosystems (Built to last)”, which will take place on May 15, focuses on one of the key questions of contemporary business: how to build partnerships that function in the long term, in environments marked by differing interests, rapid change and high complexity.
Her career provides a rare insight into how partnerships are built within global technological systems. During her 19 years at Google, she worked on developing relationships that directly influenced the company’s business growth, including scaling partnerships in automotive advertising from 3 million to one billion dollars in annual revenue.
Within the Google Developer Relations ecosystem, she supported a network of 2.8 million developers, more than 200 strategic partners and over 25 product teams, across areas such as AI, cloud, web and mobile technologies. Her role was not limited to operational management, but included the strategic alignment of interests between different teams and markets. She concluded her career by leading Cloud Learning & Development initiatives, focused on the future of work and skills development in the context of accelerated technological change.
Today, through Integralis Leadership, she acts as a strategic advisor to leaders making decisions in complex organisational systems, at the intersection of growth, transformation and change management. Her expertise is grounded in the belief that profitability and the long-term sustainability of people are not a trade-off, but a unified standard of success.
Her talk at SOF also brings a critical perspective on the models developed by large technology companies. While such systems have enabled unprecedented scaling, their approaches are often not directly applicable to fast-growing or smaller markets. This is why the focus shifts towards understanding relationships as the key foundation of long-term success, as well as finding ways to build sustainable and efficient ecosystems without relying on major technology players.
Through concrete examples from practice, Jonika Dhima Hoomes will discuss how organisations can develop partnerships that are not based solely on interests, but on trust, alignment of goals and the ability to adapt in a complex environment. The talk thus opens up space for thinking about how to build business relationships that not only drive growth, but make it sustainable in the long term.
