The agency Komunikacijski laboratorij has further strengthened its team by appointing Ilija Radić to the position of Senior Communication Consultant, continuing its investment in the development of expert capacities in line with growing market needs.
Radić brings extensive journalistic experience, which he began at the Dalmatian television station Televizija Jadran, and later continued within RTL’s news programme, where he spent nearly nine years. During that period, he reported on key political and economic topics for the shows RTL Danas and RTL Direkt. He further developed his professional path at the television network N1, where he worked as an editor and reporter, involved in various formats of news content.
After many years in the media, Radić moved into the corporate sector, taking on the role of Director of Corporate Communications at Hrvatska pošta. In this position, he further deepened his expertise in strategic communications and reputation management, completing his experience across both journalism and public relations.
He sees his arrival at Komunikacijski laboratorij as a logical continuation of his professional development, motivated by the desire for new challenges and work in an environment that encourages knowledge exchange and continuous improvement. As he highlights, the agency’s reputation and team culture were the key reasons for this step.
The arrival of the new team member was commented on by Manuela Šola, owner and director of the agency Komunikacijski laboratorij: “Continuous team strengthening is part of our strategy for development and adaptation to the increasingly complex communication challenges of our clients. With his extensive journalistic and corporate experience, Ilija brings added value to our team, as well as a new perspective that will contribute to the further improvement of the services we provide. I believe that with his knowledge and approach, he will integrate excellently into our team and further strengthen our position in the market.”
