HURA Intelligence Hub has announced the second education in its series, Build Smarter PR Using Behavioural Insights, dedicated to the application of behavioural science in public relations. The education will take place on April 9th at Studio Katran.
Understanding how people make decisions is one of the key questions in modern communications. This is precisely the approach behind the new HURA Intelligence Hub education, aimed at PR and communications professionals, strategists, and campaign managers who want to improve the way they plan messages and shape communications strategies.
International Expert Ben Verinder as Speaker
The education will be led by Ben Verinder, an international expert in strategic communication whose sessions are recognised for their practical approach and concrete tools that participants can immediately apply in their day-to-day work. The programme is designed to allow participants to test theoretical insights through real communications scenarios.
The focus will be on applying behavioural science in public relations and on understanding how audiences perceive and interpret communications messages. Through practical examples and work on real situations, participants will learn how behavioural insights can help shape stronger PR strategies, more precisely target messages, and create campaigns that drive desired audience responses.
Time Management Education Also in the Pipeline
Alongside this education, Mastering Time Management will also be held as part of HURA Intelligence Hub, led by Tish Mousell, focused on effective time and priority management in a dynamic work environment.
Participation Terms and Discounts
HURA has secured free participation for representatives of all its members – each member is provided with a complimentary registration fee for each workshop. Members of HURA and IAB Croatia can purchase registration at a 25 percent discount. For additional registrations, 2+1 and 4+3 complimentary packages are available.
Registrations are open, and for sign-up and all additional information, contact [email protected].
