Following last year’s record edition, MIXX Awards Croatia powered by Admixer Media raises the bar even further this year with nearly 180 submitted projects. After a demanding evaluation process, the expert jury has selected the finalists representing a cross-section of the most relevant digital solutions on the local market.
From campaigns that build brands to projects that leverage data, technology and artificial intelligence to deliver measurable business results, this year’s finalists confirm the continued growth and ambition of the digital industry. The competition, spanning 20 categories, once again records strong interest and further reinforces its role as a key industry benchmark.
Finalist status has been awarded to projects that achieved the highest scores within their categories and met the competition criteria. As a rule, up to five entries per category are selected, with exceptions in cases of tied results. Finalists are listed alphabetically within categories:
In the Brand Awareness Campaign category, finalists include Da ne umreš od žeđi (Studena; Imago Ogilvy), Dječja posla (A1 Hrvatska; BBDO Zagreb), and Moja veza (Hrvatski Telekom; Imago Ogilvy), alongside projects Parra – aplikacija za Fiskalizaciju 2.0 (Parra; 404 / MYTY), Perplexity PRO AI (Hrvatski Telekom; 404 / MYTY), and Zero bucks given (Erste Banka; BBDO Zagreb).
In the Direct Response and Lead Generation Campaign category, selected projects include Holiday Express (Lancôme; SeekandHit), KIOSK Branding Conference 2026 (KIOSK; KIOSK KIOSK), and Osvojite doživotni godišnji odmor u Picalu! (Pical resort; 404 / MYTY), along with the again nominated Perplexity Pro AI (Hrvatski Telekom; 404 / MYTY), and The Valamar Blueprint: Advanced Data Integration and Full-Funnel Growth (Valamar; SeekandHit).
In the Cross-Media Integration Campaign category, finalists include Audioliber – Dobra knjiga daleko se čuje (book&zvook; Think Say Make Do), HT GPS lokator (Hrvatski Telekom; Bruketa&Žinić&Grey), and Moja veza (Hrvatski Telekom; Imago Ogilvy), as well as KIOSK Branding Conference 2026 (KIOSK; KIOSK KIOSK), and Odaberi knjigu, uđi u film. (Gradska knjižnica Poreč; Studio Sonda).
In the Campaign Effectiveness category, highlighted projects include Avantura koja traje. Ljeto koje ne prestaje. (Decathlon Hrvatska; ZOO agencija), Da se razumijemo (Hrvatski Telekom; Imago Ogilvy), and KEKSolucija – revolucija u plaćanju režija (KEKS Pay; 404 / MYTY), alongside KIOSK Branding Conference 2026 (KIOSK; KIOSK KIOSK), and Voyo 2025: Pravi format u pravom trenutku (Voyo; SeekandHit).
In the Best Social Campaign category, finalists include Da ne umreš od žeđi (Studena; Imago Ogilvy), Kaufland IT bags (Kaufland Hrvatska; Cvoke), and PA-PA svakom govoru mržnje_serijal (Hrvatski Telekom; 404 / MYTY), alongside Promocija filma Svadba (Film Svadba; Cvoke, Šesnić&Turković), and SRAM Sezona 2 (SRAM; S.T.A.R. Digital).
In the Corporate Social Responsibility Campaign category, standout projects include Čuvam ti mjesto (Zadovoljna.hr, Nismo same; Stereotip Studio), Dječja posla (A1 Hrvatska; BBDO Zagreb), and Mentalna higijena powered by: Wiener osiguranje (Wiener osiguranje VIG; dentsu Croatia), as well as PA-PA svakom govoru mržnje (Hrvatski Telekom; 404 / MYTY).
In the Tools / Platforms segment, within the AI-Driven Project category, finalists are Not In San Francisco (Verne), Putuj kući pjevajući (INA; Imago Ogilvy), and SEO sportiva: Agenti, podaci i kreativa (Sport Vision; 404 / MYTY).
In the Effective Use of Data category, highlighted projects include Consider This (IKEA; WPP Media, Recommend), SEO sportiva (Sport Vision; 404 / MYTY), and Triggered by pollen (Claritine; WPP Media).
In the Best Video Content category, finalists include Da ne umreš od žeđi (Studena; Imago Ogilvy), Not In San Francisco (Verne), and Štedi jako i Vatru gasi, influencera spasi (Kaufland Hrvatska; Cvoke).
In the Best Digital Product category, standout projects include Argentum Club (Argentum; Risely Digital), KentPro mobilna aplikacija (KentPro; Shape 404 / MYTY), and Moja Croatia aplikacija (Croatia osiguranje; Shape 404 / MYTY).
In the Best Media Strategy category, finalists include Ostavi svjetlucavi trag (Argentum; Risely Digital), Pazi: Pelud u zraku (Claritine; WPP Media), SRAM Sezona 2 (SRAM; S.T.A.R. Digital), and The ad is not enough (IKEA; WPP Media, Recommend).
In the Best Branded Content category, highlighted projects include Da ne umreš od žeđi (Studena; Imago Ogilvy), Kaufland IT bags (Kaufland Hrvatska; Cvoke), Moja veza (Hrvatski Telekom; Imago Ogilvy), and Štedi jako i Vatru gasi, influencera spasi (Kaufland Hrvatska; Cvoke).
In the Best Social Media category, finalists are Cedevita – CE Svijet TikTok (Cedevita; Pro Media Group), Erste TikTok (Erste banka; Imago Ogilvy), Kaufland Hrvatska na društvenim mrežama (Kaufland Hrvatska; Cvoke), KIOSK Social Media Strategy (KIOSK; KIOSK KIOSK), and SRAM Sezona 2 (SRAM; S.T.A.R. Digital).
In the Best Tech & Innovation category, the nominated project is The Trend Machine (IKEA; WPP Media, Recommend).
Within the Export segment, in the Best Export Campaign category, the finalist is Osvojite doživotni godišnji odmor u Picalu! (Pical resort; 404 / MYTY), while in the Best Export Platform category, the nominated project is Haas Tooling e-commerce platform (Cyber64).
In the Publisher Campaign category, highlighted projects include Dječja posla (Telegram), and FinQuiz (24sata, Večernji list, UMFO), while in the Publisher Content category, finalists include Dosje Jarak – digital only sezona (Voyo Hrvatska; RTL Hrvatska), MAXSport Kviz Liga (MAXSport; Hrvatski Telekom), Ona dolazi (Mamager media), and Prvi glas (Telegram Media Grupa).
