Branding agency Fabular has won two awards at this year’s edition of Transform Awards Europe in the Best Naming Strategy category, confirming its ongoing work in the field of strategic brand and naming development on the international stage. The agency received silver for the project Reneskins by Bagatin and bronze for Fintastic, further strengthening its position among relevant regional players in the brand naming strategy segment.
Transform Awards Europe has been recognizing innovation, creativity, and excellence in brand development for more than fifteen years, and this year’s ceremony was held in London in the presence of leading global branding and design agencies.
The Reneskins by Bagatin project represents a new name and concept for aesthetic centers, built around the idea of skin renewal and transformation. The name itself is created through a combination of terms that reference rebirth and renewal, with a clear connection to the brand slogan Renaissance For Your Skin, further emphasizing the strategic consistency between the name and communication.
On the other hand, Fintastic, as a brand for mediation in loans, insurance, and real estate, builds its position through a clear and communicative name that combines the concepts of finance and excellence. In combination with the slogan Fantastic financial decisions, the name functions as an extension of the value proposition and market differentiation.
As highlighted by Anja Bauer, the agency’s creative director, the approach to name development is based on years of experience and a clearly defined methodology that connects strategic framework and creative execution, with the aim of creating names that are at once distinctive, relevant, and sustainable in the long term.
This recognition comes as a continuation of consistency, considering that Fabular has won awards for brand naming at this competition for the third consecutive year. In previous editions, awarded projects included The Amauris, a luxury boutique hotel in Vienna, as well as Voli Voli, a local pet food brand.
This year’s awarded projects stood alongside global brands such as Heineken, Maybelline New York, Renault, Mastercard, and Pepsi, while Fabular once again positions itself among leading global branding agencies such as Landor, Siegel+Gale, Lippincott, Pentagram, and Interbrand.
