At a time when communication agencies are increasingly investing in strengthening advisory capabilities, Dialog komunikacije is further reinforcing its team with a new senior appointment. Ines Madunić, a professional who combines extensive experience in both media and agency work, joins as Senior PR Executive.
She began her professional career in journalism, where she worked for more than ten years in newsrooms such as 24sata, Express and Glorija GLAM. This period was marked by intensive experience in content creation and understanding the dynamics of the media landscape, which today serves as an important foundation for work in the communications industry.
After her time in media, she continued her career in an agency environment, joining Komunikacijski laboratorij. During four years in the role of Senior Communications Consultant, she led projects for clients across various sectors, including FMCG, ICT, lifestyle and the public sector, working on complex communication tasks and strategic projects.
In her new role at Dialog komunikacije, Madunić will be involved in working with clients the agency serves across multiple markets, with a focus on projects that require a strategic approach and coordination at a regional level. As a motivation for the move, she highlights the organizational culture and professional standards the agency is developing.
“At Dialog, we continuously build a team that shares our curiosity, responsibility and drive for progress. Ines brings a valuable combination of journalistic instinct and agency experience, which is extremely important in today’s communications environment.”, said Marina Čulić Fischer, Executive Partner at Dialog komunikacije.
This appointment is part of a broader agency development process, which simultaneously strengthens the team and expands activities across regional markets, following the growing need for a consultative approach in communications.
