At a moment when effectiveness is increasingly positioned as the key currency of the communications industry, Effie Awards Croatia once again puts the spotlight on projects that successfully combine strategy, creativity and measurable results. This year’s edition also brings additional context – with the growth in submissions comes stronger competition, making the final selection an even more relevant snapshot of what truly works in the market today.
Following the first round of judging, the expert jury selected 26 projects that stood out precisely for this combination of idea and impact. Among them are campaigns that not only communicate, but also deliver tangible business and market results. The winners will be announced at Dani komunikacija in Rovinj, where gold, silver and bronze Effie statues will be awarded.
The jury was chaired by Iva Barbarić Kasun (Zagrebačka banka), with contributions from Josip Buzov (Imago Ogilvy), Domagoj Davidović (MinusMinus Agency), Dunja Delić (Konzum), Petra Gajica (PINK MOON), Lea Ileković Žigić (Kaufland Hrvatska), Branka Bajt (Hrvatski Telekom), Marina Bolanča (Abeceda komunikacije), Marko Jambrešić (dentsu Croatia), Antonio Karlović (WPP Media), Nada Kaurin Knežević (Sveučilište Algebra Bernays), Davor Bruketa (Bruketa&Žinić&Grey), Bruno Krčelić (ENNA grupa), Željko Krešić (BBDO Zagreb), Ana Krstić (Publicis), Ana Lakić (Jamnica plus), Matej Lončarić (RTL / CME Adria), Saša Marković (Perutnina Ptuj), Irena Merkaš (Microsoft), Goranka Mijić (Boiler by Degordian), Saša Milinović (OMD), Andrea Mišura Žuvela (Mizuco), Marin Ostojić (ZOO agencija), Vanja Prahić (Croatia osiguranje), Tatjana Rajković (Kabinet 3C), Maja Šercer (Ledo / Nomad Foods), Mate Šola (McCann Zagreb), Maja Šplajt (Real grupa), Krunoslav Stančić (Coca-Cola HBC), Igor Vranjković (HEINEKEN Hrvatska), Josip Tvrtković (Valicon), Dubravka Štefanac (A1 Hrvatska).
According to their selection, 26 projects have reached the final. The alphabetical list by categories and projects follows below.
Food:
Cooking is scary!
Brand: Vegeta
Primary agency: BBDO Zagreb
Partner agencies: OMD Media, Enterwell
Hard to resist, easy to love
Brand: ABC cheese
Primary agency: ZOO agencija
Partner agency: OMD Media
You choose: One or all?
Brand: Podravka
Primary agency: McCann Zagreb
Partner agencies: OMD Media
Beverages:
Barcaffé Cappuccino
Brand: Barcaffe
Primary agency: Agencija 101
Partner agencies: Pro Media Group
Regular service
Brand: Ožujsko beer
Primary agency: BBDO Zagreb
Partner agencies: OMD Media, 404 / MYTY
FMCG:
Nila. Always with style icons.
Brand: Nila
Primary agency: Imago Ogilvy
Partner agencies: Riba ribi grize rep, PHD
Financial, insurance services and fintech:
Wiener Insurance – A clear thing!
Brand: Wiener osiguranje
Primary agency: BBDO Zagreb
Partner agencies: OMD Media, Dentsu Creative
Zero Bucks Given
Brand: Erste banka
Primary agency: BBDO Zagreb, WPP Media Croatia
Telecommunications:
bonbon your way
Brand: bonbon
Primary agency: Señor
Partner agencies: 404 / MYTY, Pro Media Group
Perplexity Pro AI
Brand: Hrvatski Telekom
Primary agency: 404 / MYTY
Partner agencies: Pro Media Group
More than a signal: How HT became Croatia’s most loved brand in a sea of sameness
Brand: Hrvatski Telekom
Primary agency: Bruketa&Žinić&Grey
Partner agencies: Pro Media Group, Hanger media, 404 / MYTY
Health:
Croatia Polyclinic. When I care, I know where to go.
Brand: Croatia Poliklinika
Primary agency: Bruketa&Žinić&Grey
Partner agencies: Go2Digital, Millenium promocija
Trust your stomach, take Reflustat!
Brand: Reflustat
Primary agency: Spellcaster
Partner agencies: PHD Network, PHD
Retail and e-commerce:
Plodine Card
Brand: Plodine Card
Primary agency: Imago Ogilvy
Partner agencies: Real grupa, Riba ribi grize rep, Lloyds digital
The aunt from Germany
Brand: Kaufland Card
Primary agency: ZOO agencija
Partner agencies: OMD Media
Automotive and aftersales:
Made in China – A new benchmark of quality
Brand: Omoda & Jaecoo
Primary agency: Ured za ideje
Partner agencies: Inventa
Product / service launch:
For those who bite seriously (and competitively)
Brand: ZIK ZAK
Primary agency: Kofein
Partner agencies: Val produkcija, YEM PRODUCTION, OMD Media
Marketing and business innovation:
Coupon your way
Brand: MultiPlus Card
Primary agency: ZOO agencija
Partner agencies: Asombro Extremo
Long-term effectiveness:
Choose the best for yourself
Brand: Kaufland
Primary agency: McCann Zagreb
Partner agencies: OMD Media
Ketching up and closing in
Brand: Podravka ketchup
Primary agency: Kofein
Partner agencies: OMD Media
Little big talents 3
Brand: Konzum
Primary agency: ZOO agencija
Partner agencies: TCC Global, STUDIO NEXUS
Back to the good side of bread
Brand: Argeta
Primary agency: Luna \TBWA
Partner agencies: Pro Media Group, Luna & Točka, Aragon
Low-budget campaigns:
Home is closer than you think
Brand: Kaufland Hrvatska
Primary agency: Cvoke
Partner agencies: OMD Media
Positive change: Public good (brands and non-profit sector):
Baby Blues
Brand: Libresse
Primary agency: BBDO Zagreb
Partner agencies: Zenith Media
Children’s matters
Brand: A1
Primary agency: BBDO Zagreb
Partner agencies: Real grupa
Kaufland school of fruits and vegetables
Brand: Kaufland
Primary agency: McCann Zagreb
Partner agencies: OMD Media
