Source: TheDrum
Coca-Cola is breaking a sweat after recruiting Breaking Bad actor Aaron Paul to star in a new Vitaminwater campaign that exhorts viewers to ‘drink outside the lines’.
The summer piece sees Paul hit the gym, slogging away on a treadmill before taking a swig from a bottle of Vitaminwater, transforming his workout into a makeshift dance routine in the process.
https://youtu.be/7qV7xG7f97g
Celina Li, group director at Vitaminwater, said: “From what’s inside the bottle to how we engage with our consumers, Vitaminwater has always taken an unexpected and vibrant approach. We’ve brought that to life in our newest campaign and hope it inspires our consumers to have some fun during their everyday activities and do things a little differently.”
Devised by Ogilvy the campaign will appear on TV, digital and social platforms as well as cinemas, retail and events.
Paul has been in demand over recent months fronting campaigns for Hulu and Xbox One.
