There are news stories that don’t remain at the level of a personnel change. They very quickly grow into a picture of a broader moment, into a sign that something important is shifting both in the industry and in business. The departure of Haris Mujanović from Via Media and his move to the head of Bingo Group carries exactly that kind of weight. In one decision, the end of a strong agency chapter is summed up, but also the opening of a new phase in which experience from the communications industry moves into a position from which an entire system is managed.
That is what makes this news interesting far beyond the boundaries of a single agency. For years, in this region, we have spoken about creativity as an important part of business, about marketing as a strategic function, about communication that must carry greater weight. More rarely have we had the chance to see that story fully materialize. Transfers like this show exactly that. Knowledge gained in the industry of ideas, brands, market intuition and reputation is now entering a space where decisions are made about the direction of one of the largest business systems in Bosnia and Herzegovina.
Mujanović’s professional journey at Via Media lasted almost fourteen years. During that period, his responsibility grew, but so did the agency itself, increasingly visible, more ambitious and more confident in its own capacity to compete regionally at a serious level. When in 2021, after the acquisition by Bingo Group, he took over the position of CEO, it was already clear that he was entering a phase in which much more would be required of him than operational agency leadership. What was needed was a perspective that understands the broader picture of the market, business and culture.
What followed now appears as one of the strongest performance periods ever produced by the local communications scene. In 2023, Via Media won the title of Adriatic Agency of the Year at Golden Drum, as the most successful agency from the Adriatic region, and that same autumn the project U Bingu sam 24/7 won Grand Sempler and three additional gold Semplers. Success stopped looking like an isolated festival moment and began to function as a serious continuity.
That continuity continued later as well. In 2025, Via Media again took the title of Adriatic Agency of the Year at Golden Drum, while the campaign It’s Time to Stop for Bingo brought the first gold for Bosnia and Herzegovina at that festival, in the category Creative Use of Media, Events. The same work then won two Bronze awards at Eurobest 2025, in the categories PR and Glass: The Award for Change, marking the first time Bosnia and Herzegovina entered the list of winners at this European festival. In the same sequence came a Silver Effie Europe award for Positive Change, giving the entire story additional weight by showing that the campaign has creative, but also social and effective impact.
It is precisely here that the nature of this professional profile became most visible. In 2025, Haris Mujanović also became the first representative of Bosnia and Herzegovina in the Shortlisting jury of Cannes Lions, the most important global festival of creativity. That kind of invitation never comes by chance. It comes when a professional biography has already gained enough weight to be relevant beyond the market you come from.
That is why the news of his departure from Via Media naturally goes beyond the boundaries of a classic HR update. It opens a broader question of what kind of leaders large systems are looking for today. The time we live in no longer favors only profiles that know how to manage operations and numbers. It also seeks people who understand change, market pulse, consumer behavior, reputation, emotion, the speed of context and the way in which an idea becomes value. In that sense, Haris Mujanović’s move to the head of Bingo Group appears as a logical outcome of a longer professional trajectory.
In his farewell letter to partners and friends, Mujanović writes that Via Media was never just a job for him, but an era in which, together with his team, he proved that strategic creativity from Bosnia and Herzegovina can play a big game, regionally and globally. In this case, such a sentence does not sound like a ceremonial formulation. A concrete trace remains behind it. During that period, Via Media grew into the most awarded agency in Bosnia and Herzegovina and one of the most recognizable in the region, but more important than the trophies themselves is the sense that the agency built trust, standards and a recognizable way of thinking.
An important place in this transition also belongs to Amna Džambić Branković, who takes over the position of CEO of Via Media. That continuation appears stable and well-considered. The agency remains in the hands of someone who knows its internal rhythm, its standards, its people and its work culture. This gives the transfer a calmer tone and preserves continuity at a moment when public attention naturally shifts toward Haris’s new chapter.
And that new chapter carries the full weight of the function he is taking on. Leading such a system means carrying a responsibility that is fundamentally different from agency life, but that is precisely why it is interesting that someone whose professional identity was shaped through creativity, strategy and market understanding is coming into that position.
It is exactly here that this news gains its most interesting dimension. It speaks about a shift in criteria. About a time in which people from the communications industry no longer remain at the margins of large business systems, but enter directly into their center. About a time in which experience working with brands, the market, reputation and consumers is beginning to be considered serious enough to manage an entire system. And the local communications scene receives a strong signal that its strongest people are increasingly moving to where business direction is decided, not just its image.
